October 2024
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Asia-Pacific Social Science Review
The COVID-19 pandemic significantly impacted the airline industry, causing a sharp decline in international air travel. To survive, airlines quickly adopted cost-cutting strategies, including human resource retrenchments. These job losses created widespread job insecurity, leading to negative consequences such as depression, lower motivation, job dissatisfaction, and a decline in overall productivity among cabin crews. During a crisis, leadership becomes a strategic tool for maintaining employee performance, as leadership styles play a key role in reducing job stress and anxiety among subordinates. While studies on crisis leadership in tourism and hospitality are somewhat prevalent, little attention has been paid to the airline industry, a subsegment of the tourism sector. To address this research gap, this study aims to investigate leadership styles that help cabin crews not only cope with the stress and anxiety caused by job insecurity during COVID-19 but also sustain their performance throughout the crisis. A qualitative research method was employed, involving in-depth, open-ended interviews with 20 cabin crew members in Thailand. Findings deriving from thematic and narrative analysis of the interviews revealed that ideal leaders should possess characteristics such as being good listeners, empathetic, composed, and effective communicators. These leadership qualities not only help reduce stress and anxiety during flight operations but also enhance team productivity. By employing contingency theory of leadership as a theoretical framework, this study contributes to the literature on specific leadership styles during crises within the tourism-related industry.