March 2025
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7 Reads
The research justifies the advantages and develops recommendations for making the most optimal decisions in foreign economic activities of business using big data and AI. Thus, the authors consider the advanced practices of the top 20 countries most active in using big data and AI in 2023. The research establishes correlations between management professionalism, protectionism, and automation based on big data and AI with the outcomes of businesses’ foreign economic activities. The optimality of the corresponding managerial decisions is highlighted. As a result, the authors substantiated the preference for using big data and AI to improve decision-making practices in foreign economic activities. The authors identified the advantages of these technologies, including the increased global presence of national brands and the accelerated growth of goods exports. The authors propose a new technocratic model and a set of original recommendations for making optimal decisions in foreign economic activities of a business using big data and AI. The implementation of these recommendations will provide various benefits, including reduced uncertainty in the foreign economic situation, increased flexibility, and rationalization of managerial decisions. This approach will ensure the most optimal decisions in the foreign economic activities of a business through the use of big data and AI.