Tarcã Naiana's scientific contributions

Publications (7)

Article
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In this study we intended, in the first place, to analyse and determine if the online environment represents an efficient environment for promoting educational services offered by higher education institutions in Romania. Another major objective of this paper is to describe a context in which online marketing tools like Facebook and Google AdWords...
Article
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Software applications may have different degrees of complexity depending on the problems they try to solve and can integrate very complex elements that bring together functionality that sometimes are competing or conflicting. We can take for example a mobile communications system. Functionalities of such a system are difficult to understand, and th...
Article
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European Union enlargement, the existence of new needs and demands, requires the development of innovation and quality of public administration, which means improving public services in the global economy as a requirement of competitiveness. The European Union hopes to achieve the major objectives in what concerns the electronic government by 2010;...
Article
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Total public debt represents all monetary obligations of the state (government, public institutions, financial, administrative-territorial units) at a time, resulting from internal and external loans (in lei and foreign currencies) contracted on short, medium and long term, and the state treasury and its own obligations for the amounts advanced tem...
Article
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In order to be competitive in the current competitive environment is essential for a company to consider the necessity to enter the online market and into the digital business environment. Entering on electronics market is not an easy decision to make. Th
Article
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The internet became an important part of the company's informational system. In order to take advantage on the Internet's interactive nature, a lot of companies have created their own websites. Companies use the website for numerous applications: to promote themselves, online shopping, and communication with targeted clients. This study reveals the...

Citations

... It is known that, on certain occasions, the cost per conversion is lower in Facebook Ads than in Google Ads and for the level of conversions the number is higher. However, Google Ads may obtain more interesting results due to the fact that the search is carried out using keywords, the high volume of these searches, the segmentation opportunities and tracking tools (Popa, Tarca, & Sasu, 2016). Google Ads has been a major player in digital advertising (Bayer et al., 2020). ...