T.C. Melewar’s research while affiliated with University of Leicester and other places

... 42% of respondents 40% of respondents were satisfied. 14% of respondents were highly satisfied, 14% were moderately satisfied, and 4% were dissatisfied regarding the work schedule.5. 47% of respondents Satisfied,41% of respondents 6% of respondents were extremely satisfied, 6% were moderately satisfied, and 6% were dissatisfied regarding the labour welfare.6. ...

Reference:

Satisfactions of Labour Welfare Schemes Offered by Public Sector in Tamil Nadu State Transport Corporation

... Brand Experience significantly influences customer satisfaction by engaging multiple senses, enhancing brand perception and emotional connection. Sensory cues such as visual, auditory, olfactory, tactile, and taste elements create memorable and positive experiences, increasing satisfaction (Zha et al., 2024). Customer satisfaction determine how effective a product or service fulfills customer expectations and significantly strengthens brand trust. ...

Reference:

Influencing Factors of Customers Brand Advocacy Starbucks

... In the current era of rapid technological advancement, businesses across industries are continuously seeking ways to improve efficiency, streamline operations, and enhance decisionmaking processes (Rahman, Melewar, Foroudi & Gupta, 2024). One significant technological innovation that has revolutionized the domain of accounting and financial management is the advent of cloud-based accounting software (Chikkala & Jaffer, 2022). ...

Reference:

Use of Cloud-Based Accounting Software: A Tool for Business Failure Prevention

... Numerous models have been developed to achieve this, including meaning transfer model, match-up hypothesis, celebrity credibility, celebrity identification, etc. which are highly evident in the literature (Erdogan et al., 2001;Freire et al., 2018;Roy et al., 2021). Other researchers (Halder et al., 2021;Hussain et al., 2021Hussain et al., , 2023a have significantly benefited from these models in their studies. Topics such as celebrity prevalence, celebrity persuasion, non-evaluative celebrity transfer, celebrity market value, celebrity parasocial relationships, celebrity-cause related marketing, celebrity attachment, celebrity social commerce, celebrity destination marketing, etc. are clearly evident in the literature (Halder et al., 2021;Jin and Ryu, 2020;Roy et al., 2021;Sakib et al., 2020;Saldanha et al., 2018;Wang and Scheinbaum, 2018). ...

Reference:

Brand, corporate and celebrity credibility: a reverse effect

... This, in turn, has consequences for physical retailing. Indeed, in the years to come, retailers will probably have to deal with a reduced number of customers feeling enticed to visit their physical stores (Quartier et al. 2021). However, customers do and most likely will continue to shop in brick-and-mortar stores, in great part because of the experiences these specific outlets offer (Marhamat 2021). ...

Reference:

“Experiential Retail Environments” in the Fashion Sector

... Notably, most of the published thus far seem to have adopted a piecemeal approach (e.g., positive emotions, negative emotions, antecedents, and consequences) rather than adopting a 'holistic' view. This in turn, resulted in theoretical fragmentation of literature (Hollebeek et al., 2019), owing to which, there's an imperative need to systematically synthesize and map the growing literature stream relating to this subject (Barari et al., 2021;De Oliveira Santini et al., 2020;Zha et al., 2021). ...

Reference:

Emotions and consumer behaviour: A review and research agenda

... Previous studies [118,120] have demonstrated that top global brands effectively leverage specific design elements to evoke positive associations such as trust, stability, and professionalism. For example, square, rectangular, and pentagram-shaped logos with horizontal lines are strongly associated with these traits. ...

Reference:

The Role of Visual Branding in Driving Investment Attractiveness in the Digitalisation Era: Psychophysiological Data Analysis

... It is used for assessing aspects such as quality of life, satisfaction with public services and the impact of social policies. In addition, this type of information is essential for evaluating our physical and mental health, since it provides a complete understanding of how people experience and manage their wellbeing, emotions and social relationships (Khaneja et al., 2022, Potss, et al., 2023, Wang et al., 2020. ...

Reference:

Qualitative information: a proposal for measurement to quantify eh effects of COVID-19 on the emotional well-being of women and men by means of proximities

... Brandrelated cues have been examined in various service contexts. For instance, brand-related cues refer to elements associated with a service brand that can evoke sensory experiences and emotional responses in customers (Zha et al., 2022). Customers, such as surfers and skaters, use brand-related cues, like brand-sponsored sports events, to identify reliable brand partners in the sports context. ...

Reference:

Decoding influencer authenticity: the CueSphere model of extrinsic cues

... Many models of corporate image formation have been developed in previous studies (Balmer et al., 2020;Chattananon et al., 2008;Cuic Tankovic et al., 2022;Dzogbenuku et al., 2024;Foroudi et al., 2022;Hutaibat & Von Alberti-alhtaybat, 2011;Roper & Davies, 2007;Tak-Jie Chan et al., 2022;Tran et al., 2015;Yasin, 2021). Research on corporate image in Thai emerging markets has been conducted by Chattananon et al. (2008) and Pheunpha (2022), Malaysia by Ageeva et al. (2018), and South Africa by Schroeder (2017). From the literature examined, it is evident that there is no comprehensive explanation of corporate image as part of the marketing strategy model in the context of Indonesia. ...

Reference:

A role of corporate image as a successful determinant of human resource management strategy and marketing strategy in the firm performance of hospitality industry In Indonesia