T.A. Burtseva’s research while affiliated with Kaluga State Pedagogical University and other places

The purpose of this scientific article is to test the method of quantitative measurement balance scorecard that provides a determination of the degree of implementation of business strategy in the tactical period, and enable them to diagnose problems of implementation. Balanced scorecard is an integral part of the strategic plan of the enterprise that requires careful analysis and monitoring of the results obtained by this technology. Methodological bases of this research study are general statistical methods, dynamic ratio index and the coefficient analysis, the method of paired comparisons. The results of the study: 1) the proposed model the normative model of the enterprise to measure the effectiveness of the implementation of business strategy into tactical period; 2) an example of implementation of algorithm of development of a normative model of the enterprise; 3) the proposed method of the dynamic standard as a tool for strategic analysis of the company. The practical significance of research results consists in possibility of application authoring for the monitoring of enterprise development strategies, as well as the prospects of applying the method of the dynamic standard for building normative models of monitoring of development strategies of regions, municipalities and city districts.