Suraj Sharma’s research while affiliated with International Management Institute and other places

This chapter will aim at discussing the function of recommendation systems and its added values in the context of personal marketing communications with special focus on sales promotion in the current society especially when it comes to use of AI in recommendation systems. Starting with the introduction of recommendation systems and the theory it work on, the chapter will proceed to the development of AI in the sphere of marketing and the methods applied to the procedure of individualized marketing. It also looks into several real-life uses spanning different industries and describes essential issues, including ethics and privacy in marketing aided by artificial intelligence. Through intensive literature review and case analysis, the chapter will talk more about successful implementation and other trends likely to happen in future. Different perspectives of this chapter are going to focus on AI Recommendation Systems as one of the most important tools that influence sales, customers' satisfaction and brand loyalty in the future of marketing strategies.

By Customizing the shopping experience to individual users, AI-powered personalization plays a crucial role in mobile commerce, ultimately improving consumer satisfaction and increasing sales. This chapter highlights the several technologies and strategies employed in this field and gives an outline of AI-powered personalization in mobile commerce. It investigates user profiling and data collection methods, dynamic pricing and offers, personalized product recommendations AI-enhanced search and navigation. Moreover, the use of chatbots and virtual assistants. The chapter also discusses future directions and developing trends in AI-powered personalization, Additionally difficulties and ethical issues. Businesses may use AI to create engaging and tailored experiences for their customers by learning about its possibilities in mobile commerce.

This chapter reviews the historical interactions between Computational Intelligence (CI), Artificial Intelligence (AI), and the emergence of Society 5.0, starting with the evolution of AI alongside CI advancements. It explores Society 5.0's vision of a technologically advanced, human-centered society and examines AI and CI's profound impacts on socio-economic systems through early implementations in various disciplines. The chapter highlights significant technological milestones, discusses ethical and societal implications, and explores future directions and opportunities for AI and CI within Society 5.0. It provides insights for academics, decision-makers, and practitioners on the complex interactions between technology and society, offering a comprehensive look at the foundations and future of AI, CI, and Society 5.0.

This chapter explores the concept of Society 5.0, which envisions a world where advanced technologies like Artificial Intelligence and Computational Intelligence are seamlessly connected to enhance human welfare and solve societal problems. It begins with an introduction to Society 5.0, highlighting its principles and goals. The chapter then discusses the importance of AI and CI in transforming education through personalized learning experiences, adaptive tutoring systems, and intelligently created educational content. It further explores the necessity of inclusive and accessible education via responsible AI and CI implementation, addressing ethical concerns and potential social impacts. Practical applications of AI and CI in education are presented through case studies and specific examples of successful implementations. Finally, the chapter concludes by contemplating the transformational potential of AI and CI in shaping future education within Society 5.0, emphasizing collaboration, innovation, and inclusiveness.

The chapter explores the crucial role of interdisciplinary collaboration in modern data-driven marketing. It highlights the significance of bridging the gap between data scientists and marketing professionals, emphasizing effective communication and mutual understanding of each other's expertise. Exploring cross-disciplinary research opportunities, the chapter discusses how insights from psychology, sociology, anthropology, computer science, and information technology can inform targeted marketing strategies. Integration with business intelligence and analytics is also explored, showcasing how organizations can leverage data-driven insights to align marketing efforts with broader business objectives. By maximizing the value of interdisciplinary collaboration, organizations can unlock new insights, drive innovation, and stay ahead in a rapidly evolving market landscape.

This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and marketing. This chapter will drive in understanding the impact of AI, blockchain, IoT, and AR/VR on marketing strategies, in conjunction with the emerging techniques like sentiment analysis, predictive analytics, and cross-channel integration. Anticipated developments in the field of data driven marketing highlight hyper-personalization, real-time marketing, and ethical considerations, whereas implications encompass data governance, agile marketing, and evolution of necessary skillset. The chapter also emphasizes the significance of uninterrupted innovation and adaptation in the marketing technologies to navigate the complications in the ecosystem of data-driven marketing.

This chapter examines the essential association of integrity, ethics, and security in the integration of quantum computing in supply chain operations. Commencing with an investigation of security risks and ethical frameworks explicitly in quantum supply chains, the discussion navigates through significant considerations like transparency in data management, data privacy, regulatory compliance, and fairness. The chapter also addresses the ethical dilemmas and security challenges posed by quantum-enabled supply chain management with the blend of theoretical analysis and practical insights. Gradually, more businesses are adopting quantum technologies to optimize their supply chains, and safeguarding security and integrity becomes important. Stakeholders can foster trust, resilience, and transparency in quantum-enabled supply chain operations by proactively solving ethical concerns and instigating vigorous security measures.

This study investigates the perceived impact of wine consumption on menstrual wellbeing among female consumers, aiming to fill a significant gap in current research on women's health and lifestyle factors. Wine, known for its diverse compositions including antioxidants like resveratrol, presents a unique context for exploring potential health benefits in the realm of menstrual health. The research hypothesizes that higher frequencies and quantities of wine consumption, as well as different types of wine, positively influence perceived menstrual health (PIMH). It examines whether positive perceptions of menstrual health are associated with overall menstrual wellbeing (MWB), moderated by age, overall health status, lifestyle factors, and stress levels. The study employs a mixed-methods approach. Quantitative data are gathered through structured surveys assessing wine consumption habits and menstrual health perceptions among a diverse sample of female wine consumers. Qualitative insights are collected via in-depth interviews to provide contextual understanding and enrich quantitative findings. Statistical analyses include regression models to examine the relationships between wine consumption patterns, perceived menstrual health, and overall wellbeing, while moderation analyses explore the influence of demographic and lifestyle variables. The findings of this research aim to contribute nuanced insights into how wine consumption patterns may impact women's subjective experiences of menstrual health. Such insights are critical for informing healthcare practitioners, policymakers, and women themselves about potential health implications associated with wine consumption. Ultimately, this study seeks to promote informed decision-making regarding dietary choices and lifestyle factors that can support menstrual wellbeing among female wine consumers, highlighting the importance of personalized health recommendations tailored to individual needs and preferences.

The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital inclusion in the Global South, which will cover various aspects like economic impact, digital inclusion, challenges, recommendations, and future prospects. It will also explore how OTT platforms have contributed to bridging the digital divide, fostering access to information, entertainment, and educational content in regions with limited infrastructure and resources. The chapter will analyze initiatives and strategies employed by OTT platforms to reach underserved populations, impact of affordable pricing models, localized content, and innovative approaches to overcome connectivity challenges. The challenges in the Global South are also examined in this chapter including infrastructure limitations, connectivity barriers, privacy concerns, regulatory frameworks, and ensuring equitable access for all populations. Additionally, it will discuss the implications of OTT platforms for socio-economic development, empowerment, and creation of digital opportunities in the Global South.