Sunil Sahadev's research while affiliated with University of Brighton and other places

Publications (56)

Article
The purpose of this paper is to model the antecedents of consumers’ willingness‐to‐pay for eco‐labelled food products. This research utilises the Theory of Planned Behaviour (TPB) to model the impact of consumers’ awareness of eco‐labels, environmental concerns, beliefs in the environmental ability of eco‐labels, and presence of children on their w...
Article
Tourism is one of the most vulnerable industries to disasters, and empirical studies on disaster preparedness have been surprisingly sparse. Drawing on the theory of planned behavior, this study sheds light on the unexplored mediating role of strategic decision-makers’ (SDMs) disaster cognition along with their attitude to explicate how and why lea...
Article
The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.
Article
Full-text available
Although internet banking is considered a mature technology, digital failures and breakdowns have resulted in widespread customer dissatisfaction. However, recent examples in developed countries show that customer dissatisfaction with internet banking platforms does not necessarily erode customer loyalty. While this could be due to the strong assur...
Article
Research that explores Muslim women’s hospitality and tourism decision-making is limited. This paper attempts to bring a new perspective to the literature on social media and consumption decisions in the hospitality and tourism sector by focusing on Muslim women as a consumer segment. Based on a survey of 791 Muslim women in the UK, it finds that a...
Article
Innovation is a critical source of competitive advantage in an increasingly changing and globalising environment, thus, knowledge management lies at the core of a firm's global business strategy. This paper investigates the relationship between micro-foundational dimensions of firm internationalisation and its knowledge management strategy in the e...
Article
While extant studies have mainly investigated differences between drinkers and non-drinkers, the literature on segmenting heavy drinkers and profiling them is surprisingly scarce. This study makes a significant contribution to the social marketing literature by illustrating a novel way of targeting heavy drinkers by utilizing their health managemen...
Article
Drawing on self-determination theory, this study seeks to account for the influence of perceived organisational justice on employees’ identification with the organisation and job. In particular, the study examines the mediating mechanism of psychological need satisfaction (PNS) in the relationship between the three forms of perceived organisational...
Article
The importance of adolescents’ influence on family pro-environmental behavior is attracting significant research attention. Drawing from the socialization perspective, the impact of adolescents’ environmental concern and environmental knowledge on parental pro-environmental attitudes and pro-environmental behaviour is investigated. The mediating im...
Article
In this paper, we investigate firms’ decisions to engage in voluntary environmental management (VEM) practices within an emerging market context. Drawing on the strategic choice and the resource‐based view perspectives, we report results from a survey of VEM practices – a specific form of self‐governance – drawing on a sample of 519 Turkish firms f...
Book
Sales and distribution management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. Reviews the book is quite de...
Chapter
The study aims to make two main contributions to the destination image literature: to develop a holistic theoretical model of destination image development in tourists’ minds and to maintain a longitudinal nature to empirically validate the model. To achieve the former, the model treats previsit, post-visit and during-visit variables as a continuum...
Article
This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived compatibility, innovativeness and peer influence in terms of perceived subjective norm...
Article
The present study utilizes the basic reproductive number ‘R0’ to make sense of the Indian Institute of Technologies' (IITs) doctoral population growth. The analysis shows that the R0 for seven IITs under study, and for the engineering disciplines in these IITs, has increased over time. The estimation shows that for the seven IITs, every faculty mem...
Article
Full-text available
Marketing managers are often in a dilemma about which pricing index to rely on while calculating the annual increase in the prices for their product. To provide insights that can reduce this dilemma, a critical comparison of the Producer Price index and consumer price index is called for. In this study, the relation between the Producer Price Index...
Article
Although considerable research has been conducted on consumer attitude towards foreign products, most of these studies focus on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers' national identification and culture sensitivity on their perceived risk of buying products from Eastern...
Article
Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their a...
Article
Purpose The study looks at how salesperson’s customer orientation (SCO) mediates the impact of a host of organisational, job-related and personality-related factors on salesperson performance. Previous studies that have considered the impact of customer orientation on performance have often considered a limited number of antecedent variables which...
Article
Full-text available
Predicting numbers of new products to be launched by the firms in a particular time period is considered as the most mystified and strategically important decision. Importance of this aspect could be realized by looking at the low success rate of new products in the market. Identifying numbers of new products potentially accepted by the market may...
Article
Purpose Although there is substantial and accumulating evidence on the link between market entry modes and performance, evidence regarding their impact on employee perceptions and thereby their commitment is scarce. This is more so in mergers and acquisitions (M&As) where employee commitment has a significant impact on post entry performance. This...
Article
This study examines the impact of psychological contract violation (PCV) on customer intention to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is also investigated. An empirical study conducted among online shoppers confirms the indirect effects of...
Article
Full-text available
This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Although the role of social cues in driving customer behavior in shopping contexts is largely addresse...
Article
Purpose The purpose of this paper is to explore the relationships between managerial control strategies, role-stress and employee adaptiveness among call centre employees. Design/methodology/approach Based on a conceptual model, a questionnaire-based survey methodology is adopted. Data were collected from call centre employees in India and the dat...
Chapter
A new research report from eMarketer (2014) suggests that firms in the UK were expected to increase their advertising expenditure via mobile phones by 96 %, from £1.03 bn in 2013 to £2.02 bn in 2014. Considering the growth in SMS advertising expenditure in the UK, it is important to understand the underlying factors forming consumers’ attitudes tow...
Article
The paper develops a model that explores the relationship between goal orientation, role-stress and job satisfaction among salespersons. Learning orientation is hypothesised to reduce role-stress while performance orientation is linked to high role-stress. Further, the mediating role of role stress variables on job satisfaction is tested. The conce...
Article
The primary purpose of boundary spanning has been the information exchange between the organization and its task-environment. With complex, global organizational structures and increased emphasis on outsourcing, organizations today are susceptible to degenerate into ‘silos’ and in turn hampering the synergy and efficiency. Boundary spanning researc...
Chapter
Trust is considered as a crucial objective in e-commerce. However the antecedents of e-trust are still not very clearly understood. Several authors have considered e-service quality as an antecedent of e-trust. While the empirical relationship between e-service quality and e-trust has been established in may studies, we still don’t know much about...
Article
Full-text available
By comparing the HRM practices in Indian and European MNE subsidiaries located in four of the Southern African Development Community countries, this paper tests the relevance of the country-of-origin effect and analyses the strength of institutional and firm-level influences. Examining data from 865 MNE subsidiaries obtained from the World Bank ent...
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This paper examines the HR practices of mature born-global firms from 29 emerging economies. Through an examination of large scale survey data the paper questions the extent to which firm size impacts the employment of temporary workers, the employment of skilled workers and the extent of employee training. Findings suggest that as firm size increa...
Article
The impact of globalization on academic research is undeniable. This impact is more pertinent and strongly felt in the academic field of marketing. The pattern of this impact can be easily discerned from the trends in academic publishing in marketing such as more globalized representation of university affiliation of authors or the type of topics t...
Article
Purpose – The purpose of this paper is to consider the impact of a competitive psychological climate on the levels of role conflict and work-family conflict in call center employees and their further impact on customer orientation. Design/methodology/approach – The conceptual model is developed through a review of literature and is then validated...
Article
Full-text available
Often a consumer's perception of various visual stimuli in a servicescape is subjective and holistic in nature, which can be best captured through subjective dimensions rather than objective dimensions such as colour, form, etc., of individual objects that form a servicescape. Based on a comprehensive review of aesthetics studies in marketing, serv...
Article
Empirical studies that have focused on the determinants of voluntary environmental management practices (VEMPs) of MNE subsidiaries operating in emerging countries have been rare. This study explores the antecedent factors that drive MNE subsidiaries to adopt VEMPs, using data drawn from a key emerging country – Turkey. Based largely on the argumen...
Article
Technology readiness relates to an individual's propensity to embrace new technology. Consumers high in technology readiness are very optimistic about the impact of technology, have high levels of innovativeness, are very comfortable in using technology, and feel less insecure about technology. Previous studies have shown how technology readiness i...
Book
The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information systems, and managing wholesalers and franchisees. It prov...
Article
Full-text available
Purpose The purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization. Design/methodology/approach The conceptual model based on extant literature on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in...
Article
Indian Business Process Outsourcing (BPO) exports industry has witnessed an exponential growth over the last few years. This has been accompanied by a shortage of talented skilled workers to serve the BPO sector. Attracting and retaining talented employees has become the chief challenge of HR departments in the BPO industry. This study examines the...
Article
Few studies have assessed the impact of European Union (EU) integration on the emerging economies of Europe, especially with regard to employment practices. In this study, we focus on three aspects of employment practices and assess whether EU integration has lead to any differences between the emerging economies aligned to the EU and those that re...
Article
Purpose – The study attempts to chart out the role of switching costs in the interrelationships between perceived value, perceived service quality, customer satisfaction, and customer retention. The mediating role of switching costs as well as its direct impact is explored among customers of mobile telephone service providers in India. Design/meth...
Article
Over the past two decades, China has emerged as a global economic power, ranking behind only the USA, Japan and Germany. China's continuous global economic power has therefore prompted a surge in interest in understanding Chinese business practices. This paper reports on the results of a survey on the contingent relationship between business strate...
Article
Purpose This paper aims to explore the level of convergence in employment practices among firms in the post‐communist countries and capitalist countries in South Eastern Europe. Firms from a total of ten countries were included in the post‐communist block and firms from Greece and Turkey were included in the capitalist block. The main purpose was t...
Article
Purpose – This paper aims to explore the moderating role of materialism in the relationship between country image and product preference with particular reference to emerging economies. Design/methodology/approach – Young consumers from a UK university were surveyed on their intention to buy three categories of products from six countries. Findings...
Article
Purpose – The purpose of this paper is to explore the major factors that impact the quality commitment of employees in organizations. Design/methodology/approach – The paper uses a cross‐sectional design and the propositions are validated through two sample surveys conducted in two separate organizations in Turkey. Findings – The study presents f...
Article
Purpose The purpose of this paper is to focus on the linkage between economic satisfaction and relationship commitment in distribution channels. The moderating effects of three variables are considered: the use of behavior based coordination strategy; the perceived level of environmental uncertainty; and the use of collaborative communication strat...
Article
Purpose This study aims to explore the propensity of adoption of ICT‐based facilities by hotels in the hospitality sector. Design/methodology/approach The factors that influence a hotel's propensity to adopt ICTs are broadly divided into location‐related and firm‐related. The relative impact of the factors on the ICT adoption propensity was analyz...
Article
Full-text available
The use of the Internet for communicating and transacting with customers has been growing rapidly in the worldwide tourism industry. However, there is a large variation in the intensity of use of e-commerce in the travel and tourism industry. While the Internet usage varies across countries, even within a country there are large variations amongst...
Book
The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information systems, and managing wholesalers and franchisees. It provi...
Article
The effects of variations in the external environment on channel member behaviour have been widely acknowledged in marketing channel literature. This paper focuses on the behavioural issues associated with the management of distribution channels dealing in high-technology products in India. The marketing task environment associated with high-techno...
Article
The study attempts to link external and internal factors related to a hotel to its dependence on e-commerce. In terms of managerial implications, the study gives an insight towards the reasons behind e-commerce usage in the hotel industry. This will be very useful for e-intermediaries in assessing new opportunities for expansion and market growth....

Citations

... The circular relationship between knowledge, behaviour, feelings, and values can be coordinated by means of adequate education that is accomplished differently on four levels [44,45]: ...
... The spiritual paradigm asserts that individuals use their hands and their heart or spirit while working in an organization (Fanggidae, Kurniawati, & Bahweres, 2020). At the same time, literature documents that most individuals bring their arms and brains to work and leave their souls at home (Hassan et al., 2021;Khan, Sahadev, Rashid, & Banerjee, 2022). Spirituality at work is not about converting employees from one religion to another or changing their religious beliefs (Indradevi, 2020). ...
... SCM provides an essential back up for successful marketing effort, efficiency, branding, image, repeat business, customer loyalty, customer satisfaction and reputation. It is very important to have customer-oriented marketing channels and these are channels in which the design objectives are set predominantly on the basis of the requirements of customers and where all activities performed and the type of entity is the most suitable for the customer, (Panda & Sahadev, 2012). They went further and said level of service required by target customers from a particular channel must be recorded across certain wellacknowledged features of service for the product category. ...
... The salesforce is a grouping of individuals either working for the marketing of products and services manufactured by a firm or for products that are procured by the firm for the purpose of selling (Panda & Sahadev, 2019). Salesforce performance (SFP) is an evaluation of the behavior of the salesforce at work place, since behavior contributes to the achievement of the organization's objectives (Groza et al., 2016). ...
... Es oportuno entonces analizar los estudios de internacionalización con visión general de los llamados modelos del conocimiento propuestos hasta ahora, mismos que han sido basados en la teoría del costo de transacción, la teoría del capital social y los modelos de KM (Mejri & Umemoto, 2010). Según Demirbag et al. (2021) la KM se encuentra en el centro de la estrategia comercial global de una empresa, mientras que Gilmour and Stancliffe (2004) reconocen que la KM no solo es importante para el estudio del entorno empresarial, sino que también agrega valor al sector y, en particular, desempeña un papel en el desarrollo internacional. KM es significativo también para campos tan particulares del ámbito de la internacionalización empresarial como lo es la innovación. ...
... Hence, a multilevel model (i.e. mixed effects model) is necessary in order to accounted for random effects at different hierarchies of the data (Tammpuu & Masso, 2019;Malhotra et al., 2020). but H2b is not. ...
... Considering the speed at which events are developing and changing during a pandemic, websites are a main medium of communication. Similarly, public health concerns regarding issues such as vaccination (Kunze et al., 2019;Melovic et al., 2020), alcohol consumption (Sahadev et al., 2020), nutrition (Abdi et al., 2020;Vaughn et al., 2019), disease and infection control (Bauld, 2018;Gallivan et al., 2007;Mah et al., 2006;Pastrana et al., 2020), hand hygiene (Gould et al., 2010;Mah et al., 2006Mah et al., , 2008Wilson et al., 2011), mask wearing, case contact tracing, social distancing and testing (Means et al., 2020), and public mental health concerns (Luck et al., 2009), all of which are highly relevant during the COVID-19 pandemic, often use SM techniques to promote behavior change. ...
... It is most typically used to determine whether a person is performing effectively at their job by assessing the following five factors: enthusiasm for work, desire to innovate, work performance (quality and quantity of work), understanding of work tasks, and work skills. In fact, they are linked to their organization's goals, values, and tasks (Malhotra et al., 2020). Despite the ambiguity about how it should be defined, performance is a critical factor for determining an organization's results and success. ...
... These authors state that educational institutions are not isolated from their communities'socio-environmental problems; so, addressing young people's education turning them into social actors empowers them with autonomy to transform reality. An interesting aspect to examine was the emotional aspect in the assessment by the Spanish students, in terms of what they felt related to benefits for the local environment due to the actions carried out (C5).Singh et al. (2020) showed that students' parents are influenced and even learn about environmental problems through their children, being more influential their adolescents concerns than their disciplinary knowledge. On the one hand, in this dimension external funding sources coming from companies was not criticised (C6). ...
... Environmental management practices consist of "corporate environmental practices beyond the requirements of environmental regulations and standard actions in order to reduce the environmental impact of their operations" [37]. Particularly in the dynamic global environment, which features intense competition and technological dynamism, SMEs need to pursue environmental management practices that are appealing and relevant to the experiences of their stakeholders in order to compete in their domestic and international markets [40,41]. Following on from the tenets of the RBV [42], we posited that inter-and intra-firm collaboration interaction is a valuable, rare, non-imitable, and nonsubstitutable resource that promotes environmental management practices and, in turn, results in SME accelerated internationalization. ...