Suhaila Kamal’s research while affiliated with MARA University of Technology and other places

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Publications (10)


Demographic and Characteristics Table
Descriptive Results of Media Literacy Skills, Media Literacy Effect and Digital Citizenship Practices (n=241)
Youth and Media Literacy: Understanding Social Media's Influence on Information Consumption
  • Article
  • Full-text available

June 2024

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2,097 Reads

International Journal of Academic Research in Business and Social Sciences

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Suhaila Kamal
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Distribution of OTT user by profile (n=352)
Instruments, standardized item loadings, CA values AVE, and CR
Information of Covid-19 on Ott Services Influences the Intention to Follow "The Stay at Home

September 2021

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240 Reads

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1 Citation

International Journal of Academic Research in Business and Social Sciences

Over the Top (OTT) services have become an essential and interesting medium in creating awareness on news and knowledge especially to the COVID-19 pandemic. OTT delivers audio, video streaming, voice and chat services. "Stay at Home" can be classified as health-related behaviour and this behaviour is originated from the intention to participate in that specific behaviour. In order for the citizen to follow the orders, a person needs to have the intention to obey the "Stay at Home" orders during the pandemic. News has reported that citizens detained at roadblocks gave reasons such as "just walking around, tired of staying at home, buying goods and various reasons". Thus, this study aims to examine the information of COVID-19 on OTT services that will affect people's intention to follow the "Stay at Home" orders. This study used theory of planned behaviour by Ajzen (1985) with three important variables that are attitude towards behaviour, subjective norms, and perceived control behaviours. 352 respondents were selected among the citizens in Klang district via online survey which was analysed through a covariance-based structural equation model. The findings supported the idea that information of COVID-19 on OTT services give impact to Klang's citizens to follow the "Stay at Home" orders. The hypotheses showed a positive and significant effect on the intention to follow the "Stay at Home" orders; attitude towards behaviour (β=.267, p<.001), subjective norms (β=.166, p<.05) and perceived behavioural control (β=.261, p<.001). The results also improved our knowledge and understanding in a mission to inform OTT services can be as part of the educational approach in creating awareness and giving information. In conclusion, the research framework of theory of planned behaviour is a good theoretical medium to confirmed factors that influence citizens to follow the intention to "Stay at Home".




Allocation of instrument, questions, and reliability
Results of Pearson Correlation Coefficient between students' knowledge, attitude, and practice of COVID-19
Examining Students' Knowledge and Attitudes Towards Better Practices in Combating COVID-19 Pandemic

February 2021

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281 Reads

The COVID-19 pandemic has changed the habits that have become the practice of many people recently, in order to adapt to a "new normal". On 30th January 2020, the World Health Organization (WHO) declared COVID-19 a public health emergency that has set off an international concern. Surprisingly, in the first week of March, a number of shocking new cases were reported globally, and COVID-19 appeared as an epidemic. On March 12, 2020, there were more than 125,000 confirmed cases in 118 countries and more than 4600 deaths were reported. A poor understanding and lack of knowledge regarding COVID-19 especially among students may contribute to delayed treatment and the rapid spread of infection. Therefore, this study aimed to investigate the knowledge, attitude, and practices among students on COVID-19 at this critical time. A cross-sectional survey of the 21-item instrument was adapted and distributed online using a google form to undergraduate students during the first week of April 2020. The questionnaire was designed to determine students' knowledge, attitudes, and practices towards COVID-19. A total of 610 undergraduate students were assessed in this study. The results showed that overall, majority of the students have high knowledge and only a few showed moderate respond. Meanwhile, attitudes and practices indicated a good response to COVID-19. In conclusion, students are reported to have good knowledge, optimistic attitudes, and appropriate practices towards the COVID-19 pandemic. This study is both significant and beneficial for the researchers, educators, ministry of health, and the public to keep the knowledge, attitudes, and practices on COVID-19 in line.


Figure 1: Conceptual framework based on original TAM 
Cognitive Drives to Embracing Internet TV to Enhance Students Learning Experience

August 2017

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216 Reads

Journal of Computational and Theoretical Nanoscience

The Internet TV technology has become a good platform to create awareness and entertainment, both the public and the students. This paper revisits psychological drives that prompting students to embrace Internet TV for educational purposes. A modified framework of Technology Acceptance Model (TAM) was applied to investigate exogeneous variables influencing intention. 352 responses were sourced from undergraduate students, which were later analyzed through covariance-based structural equation modeling. The results supported the notions that system parameters and psychological predispositions, except for ease of use, influence students’ intention to use Internet TV for educational purposes. The findings of this studies thus, enrich our understanding in a quest to embrace internet as part of pedagogical approach to teaching, and contribute to the plethora of literature in the technology assisted learning discipline.

Citations (2)


... As streaming platforms became the primary source of entertainment during the lockdown, their popularity surged even further. According to Latiff et al. (2022), the onset of COVID-19 in Malaysia led to a surge in new users of streaming platforms, reaching 14.1 million in early 2020 (p. 2128). ...

Reference:

An Understanding of Malaysian Cinemagoers in the Post COVID-19 Era by Using a Computational Ontology
The Role of Personal Innovativeness and Social Influence Towards Over The Top (OTT) Video Streaming During the Covid-19 Pandemic

International Journal of Academic Research in Business and Social Sciences

... Some authors have used the DOI model to study tourists' use intention for the Malaysian smart tourism application (Moh Poie Rembau, MPR). During the data analysis, the authors found that relative advantage, ease of use (the opposite of complexity), compatibility, and trialability can all positively affect tourists' use intention toward MPR [17]. Rogers [18] defined trialability as the degree to which an innovation may be experimented with on a limited time or resource's limitation before adoption. ...

Regenerate Post COVID-19 Tourism with Smart Tourism Application (Moh Poie Rembau - Let’s Go to Rembau) as the Next Cultural Tourism & Travel Destination in Malaysia

International Journal of Academic Research in Business and Social Sciences