Steven Zachary Rothmel’s research while affiliated with Iowa State University and other places

Creative and technical writing share definite, but seldom realized, affinities. Like the fiction writer, the engineer and the scientist must realize that writing is a creative process rather than a reflex action if they are to communicate successfully. Often, professional advancement depends on the ability to present and to interpret factual information coherently and effectively. Although technical writing presents factual information and creative writing fictional information, both crafts adhere to the same underlying rhetorical principles in order to create their desired effects. This article examines those shared principles that make technical writing more than a prosaic exercise and allow writers to express themselves meaningfully. The role of imagination in this craft is also explored.