Stephen Wilkins's research while affiliated with British University in Dubai and other places

Publications (49)

Article
This research investigates the attitudes, working conditions, experiences, and job satisfaction of academic staff employed at offshore campuses. An online survey questionnaire was completed by 72 academic staff in 10 different countries, which included China, Malaysia, Qatar, the UAE, and Vietnam. It was found that the desire for adventure and trav...
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The purpose of this study is to analyze how firm cultural intelligence and social media technologies influence the international marketing capabilities of multinational enterprise (MNE) regional offices. The data used in this study were obtained from MNE regional offices located in the Emirate of Dubai, which were analyzed using structural equation...
Article
Rollover contracts are becoming increasingly commonplace in a range of service markets. Such contracts automatically renew for a further term when a contractual period comes to an end. Rollover contracts represent a unique form of loyalty, because a consumer who signs a rollover contract at the time of initial purchase, signals a commitment to stay...
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The aim of this research is to discover the views, practices and advice of experienced doctoral educators on how doctoral students in the fields of business and management may be encouraged and supported to write for publication, in order to promote their development as future academics. The data used in the study came from an online questionnaire...
Article
Margin management is an important aspect of marketing mix decision-making. We argue that when production costs increase, product managers must eventually choose among three alternatives: raising selling prices, reducing pack quantities, or decreasing product quality. Thus, the purpose of this research is to ascertain consumer trade-off preferences...
Article
The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution’s...
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This research investigates how PhD students learn about theory. The paper offers guidance on how theory may be selected and used by students, and the steps that students may take to achieve the goal of making an original contribution with their research. The data used in this study came from an online questionnaire survey completed by 62 individual...
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Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and differentiation strategies adopted by late entry institutions to gain a competitive advantage. The sample consisted of seven campuses establish...
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Purpose International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this paper is to identify the factors that most influence the product judgements of halal food amongst non-Muslim consumers in non-Muslim countries and to assess the ext...
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In the last decade, there has been a significant increase in the range of social media tools that have become available. Despite reports of successful adoption in the higher education classroom, there have been relatively few empirical studies that have explored whether the use of blogs in teaching and learning leads to an increase in perceived lea...
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The purpose of this research is to identify the challenges and issues associated with managing expatriate academics at international branch campuses, and to analyze the strategies that have been, or could be, implemented to overcome these challenges and issues. The data used in this study came from an online survey questionnaire that was completed...
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The study investigates the practices of academic staff talent management at international branch campuses, with the aim of identifying a range of practical strategies that may address the unique challenges of managing talent in campuses located far away from the home country. These strategies are intended to improve service quality and add value to...
Article
In recent years, domestic demand for MBAs has fallen in most major Western markets but has increased or remained stable in emerging economies such as China and the United Arab Emirates (UAE), which are the two countries globally that host the largest numbers of international branch campuses. Thus, this research aimed to discover why students in Chi...
Article
The purpose of this research is to investigate the relationship between China’s soft power and the international branch campuses (IBCs) established overseas by Chinese universities, and to identify which aspect of China’s soft power has the greatest impact on these campuses. We adopted a qualitative research design that involved interviews with man...
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Purpose This research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education partnerships. Design/methodology/approach Students undertaking British degrees at two transnational partnership locations (...
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In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key objectiv...
Article
All universities must achieve legitimacy, as this is essential to attract students, staff, and resources, including funding. To achieve legitimacy in transnational higher education, universities must conform to the rules and belief systems in the host countries. Adopting a case study approach, this research aims to investigate the different institu...
Article
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured survey questionnaire was completed by 528 students taking a co-branded higher education program in Hong Kong or Sri Lanka. Th...
Article
Purpose Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in countries where Islam has a large influence. The purpose of...
Article
In order to satisfy the Muslim market segment, many restaurant and fast food companies in Western countries have standardised their products by switching to halal. The purpose of this research is to discover the extent to which non-Muslim consumers in non-Muslim countries experience cognitive dissonance when they think about restaurants and fast fo...
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This study investigates whether firms that are evaluating potential partners might benefit from considering how consumers view these organisations, specifically the extent to which consumer identification with local and foreign partners influences consumer satisfaction with a co-branded product and consumers’ post purchase/consumption supportive in...
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Higher education is a labor intensive activity and strong organizational performance depends upon employee commitment. This study analyses antecedents and consequences of employee commitment in universities that are involved in transnational higher education, with a focus on identifying differences between the employees at home and foreign branch c...
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Purpose – The purpose of this paper is to investigate how, and the extent to which, massive open online courses (MOOCs) might be used in the accreditation of students’ prior learning, in programme delivery at international branch campuses, and for lecturers’ professional development (PD) in transnational higher education. Design/methodology/approa...
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Over the last decade, international branch campuses have been established by universities from developing countries as well as developed countries. Little research has been conducted into students’ perceptions of branch campuses from different countries, or how universities from different countries compete in the increasingly competitive market. A...
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At the start of 2016, there were 230 international branch campuses operating worldwide, but of the campuses that were established since the mid-1990s, around 10 per cent have failed. The purpose of this article is to propose a framework that the strategic decision makers in higher education institutions can refer to when evaluating opportunities to...
Article
The establishment of an international branch campus can impact upon a diverse range of stakeholders in both home and host countries. Many of the arguments against international branch campuses are based on ethical issues, such as the lack of academic freedom and civil liberties in host countries. Ignoring ethical issues may deny institutions the ac...
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The purpose of this research is to investigate the effects of social and organizational identifications on student commitment, achievement and satisfaction in higher education. The sample comprised 437 students enrolled in an undergraduate or postgraduate programme in business or management. A model was developed and tested using structural equatio...
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Although there is no shortage of criticisms of the international branch campus in the academic literature and professional journals, this article argues that they are fulfilling a vital role in countries all around the world, by expanding capacity and widening access to higher education. It was found that branch campuses are generally satisfying th...
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The purpose of this article is to identify and discuss the possible uses of higher education journal rankings, and the associated advantages and disadvantages of using them. The research involved 40 individuals – lecturers, university managers, journal editors and publishers – who represented a range of stakeholders involved with research into high...
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Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this resea...
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Although there seems to be a wide held assumption that transnational higher education programs have to be taught in English to be legitimate “international” programs, there are a few examples globally of international branch campuses that teach in languages other than English. Using seven institutional case studies from around the world, the resear...
Article
The aim of this study is to ascertain the extent to which consumers' images of home and foreign business units, and their perceptions of the corporate images held by other stakeholders, influence their buying behavior. The sample consisted of high school students in the United Arab Emirates (UAE) who intended or expected to enter higher education....
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The spread of the neo-liberal ideology internationally has encouraged increased marketisation of higher education systems right around the world. With marketisation promoting competition, efficiency and revenue generation, many countries have begun to recruit more foreign students. Higher education has moved towards becoming a profitable commodity...
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In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify th...
Article
Assumptions have developed around the benefits of internationalisation; for example, that it promotes cultural integration and harmony, improves the quality of education and research, and improves country and institutional reputations internationally. A range of coercive, normative and mimetic influences have pushed most small states with mass or u...
Article
The purpose of the research upon which this article is based was to identify the factors that influence the higher education choices of expatriate children. The study involved a self-completed written questionnaire and structured face-to-face interviews with nineteen students at four international schools in the United Arab Emirates (UAE). The stud...
Article
Purpose ‐ Given that there exists in the literature relatively little research into student experiences in transnational higher education, the purpose of this paper is to identify the determinants of student satisfaction at international branch campuses in the United Arab Emirates (UAE). Design/methodology/approach ‐ This quantitative study involve...
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The international branch campus is a phenomenon on the rise, but we still have limited knowledge of the strategic choices underlying the start of these ventures. The objective of this paper is to shed light on the motivations and decisions of universities to engage (or not) with the establishment of international branch campuses. As a point of depa...
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The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research o...
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The international branch campus has emerged as a popular form of transnational higher education but to date little research has been undertaken on student perceptions and experiences, other than the student feedback evaluations conducted by institutions. This research employed a survey questionnaire to investigate student perceptions of study at in...
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This chapter describes the developments in the Bologna process that started in 1999. The attempt to create the European Higher Education Area (EHEA) is arguably one of the largest reform projects ever in higher education and such reform initiatives warrant a critical assessment of the achievements. And the reform has impacted or will impact the spe...
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Recent changes in the English tuition fee policies have spurred a debate on the impacts on student choices for higher education. Expectations range from a sharp decrease in participation in higher education to relatively little change in student demand. We surveyed 1549 year 12 sixth-form students from four institutions spread geographically across...
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The majority of international branch campuses are located in competitive higher education hubs, such as Singapore and the United Arab Emirates. Many find themselves having to recruit students regionally, and some, even globally, which results in them competing head-to-head with the home campuses of well-respected Western universities. The purpose o...
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Previous research has found that the country and institution choices of international students are greatly influenced by recommendations they receive from others who have experience of undertaking higher education overseas. For Western universities, it is of utmost importance to satisfy their international students, who can then encourage the next...
Article
Business schools globally operate in a market-driven environment and rankings are very much part of that environment. Rankings have a significant impact on a school’s ability to attract the top scholars, the most able students and research funding. Schools use rankings to support claims of excellence and ‘world class’ status. The purpose of this st...

Citations

... Finally, the demographics variables, age, education, and income, used as control variables in our model did not have any significant and practical impact (Table 4). This is contrary to our expectations and also findings from studies such as Wilkins et al. (2021), where gender, education and income were found to be major predictors of consumer repurchase behavior, along with service convenience in the context of signing up for rollover service contracts. However, we did find gender to moderate the impact of some of the service convenience dimensions on the mediators, with females having a higher preference for decision convenience on evaluating service quality and value; and where transaction convenience significantly impacted service quality perceptions in the case of the males. ...
... This is a concern for SIPS, who may feel they are paying a great deal of money as international students but are not receiving enough value in return. Wilkins et al. (2021) noted that doctoral students need to pursue active self-developmental learning opportunities, and Marder et al. (2021) recognised the role of competent and supportive supervisors in mentoring and guiding students. Our study found that SIPS may be missing out on this support and these opportunities. ...
... Consumers are also demanding digital-first experiences, alongside relevant and engaging communication. This will result in the FMCG sector using data insights to continuously improve on customer experiences by making more personalized products, and delivering engagingly and interactively (Wilkins, Ireland, 2020). ...
... The term "Academy" is used to describe a community composed of students and academics, committed to higher education and research as a fundamental activity in the creation of knowledge [15]. A large majority of high-impact publications are the product of the thesis work of master's students and doctoral candidates affiliated with a specific research group from public universities to become trained scientists [16][17][18]. ...
... On the other hand, Lepori et al. (2014) find in their longitudinal study of Swiss higher education institutions that both convergence and differentiation forces co-exist at the same time (see also Morphew 2006, 2008;Wilkins and Huisman 2019). Cattaneo et al. (2018) highlight how Italian universities balance imitation and differentiation depending on the different levels of local competition. ...
... Products with the halal certificate are accepted by Muslims and people belonging to other religions (Ibrahim & Mokhtarudin, 2010). This is because consumers' trust and demand with different beliefs about these products also increase as the level of knowledge about halal food increases (Wilkins et al., 2019). Therefore, the potential market for halal food is not restricted to Muslim countries. ...
... However, in the existing literature, there have been limited focus on blogging activity and how these activities influence the effectiveness of learning that occur in higher education classroom. Related constructivism has largely focused on face to face teaching and learning contexts (Garcia et. al, 2019). Therefore, this research looks into student's perception of Interactive lecture tools such as the use of Blog and Kahoot Quiz in the learning process. Kahoot is a visual graphics that created opportunities for the educators to revise, review and readdress the teaching contents of the class. Lin et. al. (2018) further defined Kahoot as ...
... An expatriate faculty member at an IBC is one of the factors of IBC success. Moving faculty members abroad is expensive and increases IBC tuition fees, but reinforces the idea of students receiving the same education as at the home university and helps to build a global university brand, underscoring international, premium quality education (Healey, 2018;Wilkins and Neri, 2019). ...
... In the transnational higher education field, offshore lecturers are positioned as brand representatives of their global universities, charged with reinforcing the global university identity to students (Hughes, 2011). Many offshore university lecturers are citizens of the satellite campus' host country or neighboring countries in the region; they may, therefore, have minimal familiarity with the parent headquarters campus and its country (Neri & Wilkins, 2019). To represent their universities successfully, offshore lecturers need to understand their organizations' identities and their roles within them. ...
... These studies reinforce the salient assumption of this study that MBA-educated members have a positive effect on outputs. Several studies have considered the reasons for attending an MBA program (e.g., Wilkins et al., 2018), effects of pedagogical methods that encourage critical examination in MBA programs (Currie and Knights, 2003), MBA program curriculum and effective educational content (e.g., Bedwell et al., 2014;Mento and Larson, 2013;Shivers-Blackwell, 2004;Su et al., 2005), reasons for differences in MBA education among countries (Dong and Hao, 2014), and feminization of the curriculum based on the masculinity of an MBA program (Simpson, 2006). Based on economic theory, Haksever and Muragishi (1998) demonstrates that the difference in performance between MBA students is not dependent on the MBA program ranking 7 . ...