Stephen Ukeiley’s research while affiliated with Rutgers, The State University of New Jersey and other places

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Publications (1)


Demographic Diversity on Cable: Have the New Cable Channels Made a Difference in the Representation of Gender, Race, and Age?
  • Article

September 1995

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68 Reads

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25 Citations

Journal of Broadcasting & Electronic Media

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Mark Shifflet

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Niranjala Weerakkody

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Stephen Ukeiley

This research examines the issue of diversity and cable television from a content analysis of 1,035 randomly chosen moments from four channel sources: network, cable, independent and public television. The research focuses on whether the growth in channels has changed the representative diversity of those who appear on TV in terms of race, gender and age. The study demonstrates that there has been relatively little movement towards more accurate proportional representations of historically underrepresented demographic groups across the 32 channel offerings of one typical cable system.

Citations (1)


... Literature implies that shifts in the representation of underrepresented groups are due to the increasing demand of organizations (e.g., NAACP and GLAAD) acknowledging the exclusionary practices of mass media organizations, as well as media companies concentration on the spending power of marginalized groups (Kubey et al., 1995;Tukachinsky, 2015). Whatever the motivation, mass media presenting alternatives for distributing various viewpoints and diverse representations of marginalized groups, which are accessible to mass audiences of all racial backgrounds, is a step in the right direction. ...

Reference:

Race and Media: A Critical Essay Acknowledging the Current State of Race-Related Media Effects Research and Directions for Future Exploration
Demographic Diversity on Cable: Have the New Cable Channels Made a Difference in the Representation of Gender, Race, and Age?
  • Citing Article
  • September 1995

Journal of Broadcasting & Electronic Media