January 2011
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110 Reads
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7 Citations
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Citations (1)
... In general involvement is understood as personal connection or personal relevance with a situation (Antil, 1984;Adkins, 2007) and it is highly related with customers' inherent attitudes, interest and needs (Zaichkowsky, 1985) The extent customers will be involved with the purchase situation as well as the amount of information they will process for purchasing largely depends on involvement (Bigné, Currás-Pérez, & Aldás-Manzano, 2012). The cause that is relevant to the audience and circulated through an advertisement can increase the credibility of the organization. ...
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January 2011