Stacy Wood’s research while affiliated with University of Florida and other places

Les auteurs examinent les conséquences du commerce électronique pour les consommateurs, les distributeurs et les producteurs. Ils prennent pour l'hypothèse qu'à court terme les développements technologiques offriront des opportunités incomparables concernant la localisation et la comparaison des offres de produits. Ils étudient ces avantages comme une fonction des buts du consommateur typique et des catégories de produits et services recherchés, et ils proposent des conclusions relatives aux avantages et aux inconvénients perçus dans l'achat interactif à domicile par rapport aux formes de distribution traditionnelles. Les auteurs discutent enfin les implications de leur recherche pour les structures industrielles, en termes de concurrence entre distributeurs, entre producteurs, et de relations producteurs — distributeurs.

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-a-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-a-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.