Stacey Menzel Baker’s research while affiliated with University of Nebraska at Omaha and other places

Wicked problems pose both immediate and existential threats. Within this article we explore the underlying nature of wicked problems, including the social traps embedded in them. We deconstruct the ecosystem surrounding single‐use plastics to make key points regarding controversies and conflicting interests surrounding wicked problems. We propose that wicked problems may be reframed by unpacking the relationships between individuals and collectives and how social traps are understood in terms of time horizon, ownership, responsibility, and involvement. We argue that resolutions to social traps are paramount to resolving wicked problems in the case of single‐use plastics and to wicked problems more generally. We draw from marketing, psychology, public policy, and consumer research literature to suggest specific ways marketing can mitigate or perhaps eliminate the insidious dynamic of social traps and wicked problems, and in turn affect positive outcomes to enhance the short‐term and long‐term well‐being for many consumers and stakeholders.

Driven by social media to capture each moment in life and to “keep up with the Joneses,” nearly every ritual is now cause for luxury consumption, fostering a culture in which bigger and grander is better. However, this commentary raises questions about these practices. How much is too much? What is truly better? Macromarketers must continue to weigh in on these issues. This commentary melds literature on consumer rituals, transformative luxury, and consumer well-being to explore what happens when consumers begin incorporating elements of luxury into more mundane and personal, but highly visible, ritual consumption practices, such as gender-reveal celebrations, divorce parties, and preschool graduations. We elucidate the field of transformative luxury research, examining the ways new and adapted rituals (infused with luxury) transform individual lives and culture, the impact of ritual disruptions, the roles of external influencers (e.g., social media, marketing), and the positive and negative impacts of these practices on consumer well-being.

This research proposes a consumer behavior model that highlights how women may be valuated across a continuum of living human being to commodity. We use the social epidemic of men’s sexual violence against women to build a model that reframes sexual violence as men’s violent consumption of women. Our model describes the process through which men can think about women as a commodity. We propose different paths through which commoditization occurs—men perceiving women as instrumental, interchangeable, and violable, as well as denying their subjectivity and autonomy—which can lead to violent consumption (the commitment of sexual violence). While sexual violence is a complex problem that defies easy solutions, we believe our nuanced and concrete model is more informative to actions to stop sexual violence than existing theories. We also discuss the role of other factors, including the marketplace, in enabling, attenuating, and reversing this process.

Many Americans living in poverty rely on a constellation of social services to meet their consumption needs. This article explores the conditions under which social service programs enhance or detract from holistic well-being, from recipients’ perspectives. Depth interviews with 45 rural and urban recipients reveal, through a power–justice–access model, that holistic well-being extends beyond access to social service programs to include power to choose and control resource outcomes and justice (respect) in recipients’ experiences with elements of the social service ecosystem (design, practices, actors, resources). Theoretically, focusing on the social service ecosystem allows a broader understanding of holistic well-being than is possible through a resource-based or dyadic perspective. In terms of policy, the findings suggest the need to include subjective, versus solely objective, approaches in assessing the performance of the social service ecosystem in meeting consumption needs. Finally, the authors offer a practical principle termed “sensitized standardization,” whereby, at the local level, needs are addressed in relation to the context of recipients’ daily lives and the macro structure of the social service ecosystem.

Purpose This paper offers key methodological insights for scholars new to qualitative transformative service research (TSR). Design/methodology/approach The paper offers ten lessons on conducting qualitative TSR that the authors have gleaned, across more than 30 years (combined) of qualitative inquiries and engagement with other scholars conducting and publishing what may be now termed TSR. Findings The key lessons of conducting qualitative TSR work include: displaying ethics in conducting and presenting qualitative TSR; preparing for and understanding the research context; considering design, mechanics and technical elements; being participant-centric; co-creating meaning with participants; seeking/using diverse types of data; analyzing data in an iterative fashion, including/respecting multiple perspectives; presenting evidence in innovative ways; and looking inward at every stage of the research process. Social implications The paper provides implications for addressing the vulnerability of both research participants and researchers with the aim of improving research methods that lead to improved service research and well-being outcomes. Originality/value Clearly, the complexity and importance of the social problems TSR scholars investigate – poverty, war, disaster recovery, inadequate healthcare – requires preparation for how to engage in transformative service research. Importantly, the paper fits with recent persistent calls within the broader literature of services marketing to: use service research and design to create “uplifting changes” within society and broaden the paradigmatic underpinnings of service research to include dynamic, process-oriented approaches, which capture the dynamic and relational aspects of service ecosystems.

The present research illuminates how the grief process and the abject force us to confront and reconcile the strangeness of a loved one’s lifeless human body. We find that the grief process, initially fueled by abjection, moves the social meanings of a human body in death through three stages: (1) divorcing the deceased’s identity from the body, (2) seeking tangible substitutes, and (3) attaining meaning outside the physical realm. These findings reveal how the process of grief, the abject, and the ritual practices surrounding it, transform the social meanings of a human body and other related symbolic consumption items. This work contributes to the literature by illuminating our understanding of the fluidity of identity that extends beyond a person’s natural life and by revealing how renegotiating the relationship with a physical body is important for the self-preservation of the living.

This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interConnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.