Sreejith Ummathiriyan’s scientific contributions

Sustainable Development Goals (SDGs) are the collection of seventeen global goals which serve as a global blueprint aimed to protect the planet and society. The goals are intertwined and designed to ensure an enduring sustainable future for all inhabitants of the planet Tropical Asia has been facing the wrath of increasing pressures from an increased population and environmental degradation. Tropical Asia has abundant natural resources and diversity inclusion in their culture and people. However, owing to its location this region is more vulnerable to the implications of climate change than the other parts of the world. To achieve Sustainable Development Goals priority must be given to the development of each individual region in terms of its contribution. Hence this paper aims to compare the achievement of SDG Goals using various SDG Index calculations in the tropical region. The data for the study has been collected using the online dashboard of the SDG index for the year 2022. The comparison will shed light on the performance of goals in the tropical region and indicates early interventions in the areas. The overall performance index also helps us to understand the commitment of nations and the governance challenges in this region

Research methodology This case study is a compilation of data gathered from secondary data sources. Case overview/synopsis Roger Federer has won a record setting 20 grand slam titles in his career and has an impressive 103 ATP singles titles to his name. He has stood the test of time and is widely acknowledged as one of the most distinguished players of all times. His personal charisma, classic shot making abilities and consistent stylish on-court performance over a long period of time has created a brand – Roger Federer. Inevitably, as he will have to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help to understand how sportspersons build brand equity and factors which characterize personal brands that develop in a professional arena. This case study also helps to dwell on how human brands will sustain themselves after the players retire. Complexity academic level This case is designed to teach the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses.