Sophie Attwood's research while affiliated with World Resources Institute and other places

... Examples of RPM reduction and replacement policies include: i) updating national FBDGs to align with RPM targets; ii) reducing RPM products served in public institutions that align with revised school meal standards for children; iii) taxing RPM products and redirecting red meat subsidies to increase the production of fruits and vegetables, legumes, nuts and healthy alternative protein products; and iv) implementing media campaigns that promote healthy and sustainable diets (Wilde et al., 2019; WHO Regional Office for Europe, 2021a). Many current strategies used in different settings include reducing portions to standard serving sizes of sustainably produced meats, redesigning menus and recipes with plant-rich, alternative proteins, menu labelling and point-of-sale prompting to communicate the benefits of plant-rich products (Bianchi et al., 2018;Blondin et al., 2022;Stiles, Collins and Beck, 2022). ...

... Farmers faced difficulty when searching for a more suitable market to sell their animals. The sale of expensive primal meat cuts was decreased due to the temporary shutdown of food eateries which affected the income coming in from meat and meat products (Attwood et al., 2020). Furthermore, the decreased income status of consumers also affected meat production (Rude, 2020). ...

... Still, there may be more compelling ways to describe foods without mentioning either of these labels. For example, descriptive language that makes plant-based food sound more appetizing (e.g., calling a dish "indulgent," "artisanal," or "crispy") or emphasizing a dish's origin and flavors may make it more appealing to consumers (Bacon & Krpan, 2018;Gavrieli et al., 2020;Turnwald et al., 2017). To change people's eating behaviors most effectively, more complex experimental designs that manipulate the presence of plant-based and vegetarian/vegan descriptors along with descriptive language would be informative. ...

... To meaningfully flatten the rising curve of animal-sourced foods, demand-side interventions should be implemented, tested, and scaled ambitiously (63). Even gentle changes to dining options and presentation can create large effects (64). Effective interventions range from these subtle "nudges" to more blatant rewards and incentives, as well as stringent regulations and restrictions (16,55). ...