Soh Hoon Koo’s research while affiliated with National University of Singapore and other places

This study investigated the third-person effect of pornography on the Internet. The study was conducted in Singapore, a conservative nation that looks askance at sexuality in media. Congruent with the third-person effect, respondents judged pornographic material on the Internet to have a greater impact on others than on themselves. This “perceptual bias” predicted support for censorship. In addition to general tests of the third-person effects of perceptual and behavioral components, the study also examined factors that may enhance or mitigate the third-person effect. Findings revealed evidence for a perceived social distance corollary with children to be more influenced by pornography. The perceived greater effect on children, however, did not increase the likelihood of support for censorship on children. This finding supports McLeod, Eveland, and Nathanson's assertion that perceived likelihood of exposure to content may affect third-person perception.