Simon Anholt’s scientific contributions

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Publications (1)

Competitive Identity: The New Brand Management for Nations, Cities, and Regions
  • Article

January 2007

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1,064 Reads

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1,970 Citations

Simon Anholt

Citations (1)

... Memperkuat identitas budaya memiliki peran penting dalam membentuk citra positif suatu daerah di mata publik. Seperti yang dijelaskan oleh Anholt (2007), ketika daerah mampu menyampaikan narasi budaya yang unik dan otentik, hal ini dapat menciptakan hubungan emosional yang kuat dengan masyarakat, baik secara lokal maupun global. ...

Reference:

Strategi Branding Budaya dalam Media Digital oleh Pemerintah Daerah
Competitive Identity: The New Brand Management for Nations, Cities, and Regions
  • Citing Article

  • January 2007

Simon Anholt