Silvia Alves’s scientific contributions

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Publications (1)


The omnichannel strategy in portuguese companies: an overview
  • Conference Paper

June 2021

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27 Reads

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3 Citations

Silvia Alves

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Andreia Teixeira

Citations (1)


... For the benefits of omnichannel adoption to be realized, healthcare facilities institutions need to develop the right strategy for implementing these services properly [5][6][7][8]. By contextualizing this study in Portuguese healthcare institutions, the nuances of implementing such strategies pose unique challenges, which cover technological infrastructures, human resources, and organizational culture [2,4,8]. ...

Reference:

A Maturity Model for Omnichannel Adoption in Health Care Institutions
The omnichannel strategy in portuguese companies: an overview
  • Citing Conference Paper
  • June 2021