Shubhi Goyal’s scientific contributions

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Publications (3)


Analysis of the Evolution and Adoption of Mobile Technology in Educational Institutions
  • Article

September 2024

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19 Reads

Evolutionary Studies in Imaginative Culture

Deepak Minhas

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Atul Kumari Pathak

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Dr. Varsha Agarwal

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[...]

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Dr. Dhruvin Chauhan

Smartphone acceptance could improve instruction, increase accessibility, and foster student involvement, which is a fundamental element in the development and application of m-learning in the classroom. This process reflects continuing advancements and versions in educational methods. The effect of mobile technology adoption in classrooms is examined in this study, focusing on its effects on student engagement, educational outcomes, and the associated infrastructure and support. The study comprised qualitative and quantitative data collected from 300 students using a mixed-method approach. Five key variables related to mobile technology use were integrated, and SPSS software was employed for analysis. Descriptive statistics were used to compute an adoption index, highlighting positive student feedback and assessing technological integration, despite, to assess variations in student satisfaction and academic achievement; a one-sample t-test was used. Results revealed significant positive impacts on engagement and outcomes, though challenges in infrastructure and cost price. The findings highlight how mobile technology could transform education, but they also highlight how much additional resources and encouragement are required to ensure that it is as sustainable and effective as possible.


Impact of Digital Evolution on Customer Relationship Strategies in the Banking Sector

September 2024

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163 Reads

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3 Citations

Evolutionary Studies in Imaginative Culture

Digital evolution in the banking sector refers to the integration and development of digital innovations, such as internet banking, mobile applications, AI, and data analytics in banking operations and customer service measures. The research examines the influence of digital development on customer interaction strategies in the banking sector. As banks increasingly adopt digital tools to meet customer expectations for convenience and personalized services, the dynamics of customer relationships are changing. The study purpose is to understand how digital transformation influences customer engagement, satisfaction, loyalty and challenges banks face in maintaining personalized interactions in a digital environment. The study looks into a number of factors, including digital engagement, customer satisfaction, service personalization, customer loyalty, service accessibility, trust and security. The study involves 600 banking customers filling out a questionnaire after being informed about the purpose of the survey. SPSS was employed to conduct various statistics tests such as, pearson correlation, chi square, and t-test the obtain data and variables. The result indicates a positive correlation between the adoption of digital banking solutions and increased customer engagement. Research results underscore the importance of continued investment in a digital technologies to maintain a competitive edge in the banking industry. Banks that effectively integrate digital tools into their customer relationship management practices are better positioned to evolving requirement of customers, leading to improved satisfaction and loyalty.


Evolution of Immersive Technologies and Their Impact on Visitor Engagement in Cultural Heritage Sites

September 2024

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50 Reads

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1 Citation

Evolutionary Studies in Imaginative Culture

The cultural heritage sites, incorporating advanced technology and engaging activities have been demonstrated to enhance visitor attention and retention, resulting in more significant and unforgettable experiences. The evolution of immersive technologies, has significantly transformed visitor engagement in cultural heritage sites. This study investigates how these technologies increase visitor experience and engagement. The study utilizes Chi-square tests and ANCOVA and multiple linear regressions tests to examine the correlation between technology usage and visitor satisfaction, to identify key predictors of enhanced visitor interaction. The findings highlights the significant prospective of immersive technology enhances cultural heritage experiences, providing actionable insights for site managers and technology developers. The investigation highlights the renovate consequence of incorporating VR and AR technologies on visitor engagement at cultural heritage sites, enhancing satisfaction, and boosting return visits. It provides valuable recommendations for site managers and technology developers to enhance cultural heritage experiences.

Citations (1)


... The integration of digital tools such as internet banking, mobile applications, and data analytics has significantly influenced customer relationship strategies. Banks that effectively incorporate these tools into their operations are better positioned to meet evolving customer needs, leading to improved satisfaction and loyalty [13,14]. ...

Reference:

API-First Banking: Evolution of Customer Journey Analytics
Impact of Digital Evolution on Customer Relationship Strategies in the Banking Sector
  • Citing Article
  • September 2024

Evolutionary Studies in Imaginative Culture