Shiva Saini’s research while affiliated with Kurukshetra University and other places

Along with the fast growth of network information, using search engines to search information has developed into an important part of one's life everyday. In current years, there is a research focus on the search engine optimization technologies used to rapidly publish business information onto the search engines by which higher rankings can be reserved. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms frequently used and proposes the optimization strategy for the development of a website. This system provided good performance in monitoring the skills of SEO of website, and provided the consistent information support for ongoing optimization on search engine and making search engine marketing strategy. With the problems, the paper place ahead design Methods for website optimization, and summed up the optimization strategies for website design.