February 2025
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5 Reads
Computers & Industrial Engineering
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February 2025
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5 Reads
Computers & Industrial Engineering
December 2024
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26 Reads
Purpose The purpose of the research is to investigate customer shopping behaviour for Italian market, extra virgin olive oil (EVOO) using the quick response (QR) code. The study uses means-end chain (MEC) theory to explore the connections between product attributes, personal values and consumer preferences. Design/methodology/approach The theory of means-end chain helps to uncover the underlying reasons why consumers choose specific products by examining the links between tangibles. There is a conceptual model developed with the help of MEC. The conceptual framework comprises product information and marketing communication, which constitute the sensory and non-sensory aspects of consumption behaviour, and it is empirically tested by CB-SEM technique. QR code usefulness and loyalty are treated as mediators to evaluate shopping behaviour to purchase EVOO. Findings The study has used MEC theory and has extended this theory. This study found that there is a profound impact of technology (QR code) on the buying behaviour of EVOO for the Italian customers. This study has also found that product information and product communication play a critical role towards shopping behaviour of Italian consumers regarding EVOO related products. Research limitations/implications Innovation and technology adoption, especially the use of QR codes in understanding product features, has been an attractive area for research exploration. This could include details about the product’s origin, production methods and nutritional information. Such technology and innovation can change the business process management landscape of food-product distribution process. Not many studies are available which examine customers’ interest and shopping behaviour using QR codes, especially in the context of EVOO. Thus, this research study has a profound impact on the Italian and other European market. Originality/value In the Italian market, EVOO is more than just a product, it is a symbol of tradition, quality and cultural heritage. EVOO is not just a condiment, it is an essential ingredient that contributes to the overall flavour of dishes. This study explores the usage of QR code for EVOO related products. This is a unique study as there are a very few research studies available in this area of business process management and technology usage related to EVOO products. Moreover, this research study adds values to the body of literature of business process management, technology usage, innovation and food technology. Thus, this study is unique and adds value to the existing literature.
December 2024
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10 Reads
Purpose This study examines the impact of crowdsourcing and open innovation (CSOI) in an emerging country like India. The study also investigates the moderating effects of technology support (TES) on improving firm performance and socio-economic conditions (SEC) in emerging countries. Design/methodology/approach A theoretical model has been developed with the help of stakeholder theory, dynamic capability view (DCV) and existing literature. Later, the theoretical model is validated using the partial least squares structural equation modelling technique to analyse 303 respondents from India. Findings The results of this study demonstrate that CSOI has a significant and positive role in the SEC in emerging countries, showing the emergence of an economy close to stakeholder capitalism or the Francesco Pope one. The study also finds that TES significantly moderates successful crowdsourcing practices and open innovation activities, influencing sustainability-related factors. Practical implications This study shows that CSOI practices can influence the SECs in emerging countries by improving intermediate sustainability-related contextual issues like environmental, social and economic factors. This implies that CSOI are relevant in emerging countries to ensure the socio-economic growth of the society where so many constraints prevail. Originality/value This is a preliminary study on CSOI practices that firms in emerging countries follow. Using stakeholder theory and DCV to develop the unique conceptual model is essential to the body of knowledge. The inclusion of moderators like TES is a unique value proposition. Moreover, the proposed theoretical model has a high predictive power, making the model impactful and novel.
December 2024
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24 Reads
Journal of Knowledge Management
Purpose This study aims to examine how an organization’s innovation capability could influence research and development (R&D) performance. It also investigates if industry–academic knowledge transfer has a moderating relationship between organizational innovation capability and exploration and exploitative innovation in improving the R&D performance of the organizations. Design/methodology/approach Based on the literature and dynamic capability view, a conceptual model was developed and then validated using the partial least squares-structural equation modeling technique considering 387 responses from academicians and industry personnel. Findings The study found that industry–academic knowledge transfer has a significant moderating impact toward improving innovation capability, organizations’ R&D performance and exploration innovation. However, it has an insignificant moderating impact on improving innovation capability and exploitative innovation. Practical implications Organizational innovation capability is characterized by both exploratory and exploitative innovation. Both types of innovation support the R&D performance of an organization. Also, organizations that closely work with academic institutions could gain significant R&D knowledge from academic expertise. This study provides food for thought for the academic community as well as industry policymakers. Originality/value There are significant opportunities for academic institutions to gain practical knowledge from industry which can help them to accelerate their R&D activities. However, transferring knowledge between industry and academia has challenges related to intellectual property, patents and so on. Not much research has been conducted in this area. Thus, the proposed research model is unique and adds to the existing literature.
December 2024
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25 Reads
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1 Citation
Journal of Business Research
The rise of growth hacking, fuelled by big data analytics, poses a challenge for scholars and executives alike, with limited research at their intersection. This article aims to fill the knowledge gap by focusing on the integration of big data analytics and growth hacking. Extant theory suggests that incorporating big data cultivates marketing ambidexterity, especially when moderated by environmental dynamism. The synergistic interplay between big data analytics and marketing ambidexterity is postulated to enhance firm marketing capabilities, manifesting itself as growth hacking. The present study develops a corresponding scale on growth hacking and empirically validates the proposed theoretical framework. Data have been collected from businesses that have used growth hacking tactics, regardless of their timeframe or resource investment, in two phases and adhering to requisite sampling size and techniques. The relationships between all variables were found to be significant except the impact of firm marketing capabilities on customer regain and maintenance. Environmental dynamism was found to moderate significantly big data analytics and marketing ambidexterity. This study enriches the growth hacking literature by shedding light on the intricate relationship between big data analytics and strategic business growth. The findings are also significant to industry, as they arm executives with new and practicable knowledge towards harnessing growth hacking strategies and securing a competitive edge.
November 2024
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19 Reads
November 2024
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7 Reads
International Marketing Review
Purpose This study aims to examine the impact of an organization’s digital transformation capability (DTC) on its dynamic capabilities and strategic depth, which, in turn, could impact the organization’s international market growth (IMG). This study also investigates the moderating role of leadership support (LES) in using the DTC. Design/methodology/approach The study reviews various kinds of literature related to international marketing, dynamic capabilities, digital transformation, strategic marketing and LES. Following this, a dynamic capability view is adopted to develop a research model. This research model is later tested using partial least squares structure equation modeling with data from 385 respondents from different types of organizations. Findings The study demonstrates that an organization’s DTC significantly enhances its dynamic capabilities and strategic depth. LES is vital for effectively applying and leveraging DTCs since it influences the association between DTCs, competitive advantage and global marketing intelligence. The study also recognizes that strategic depth and dynamic capabilities contribute to IMG. Research limitations/implications The study uncovers the impacts of DTCs, influencing IMG. The study also provides valuable insights regarding the role of leadership in effectively leveraging the organization’s DTCs. It suggests the organization’s management should invest in improving DTC. Originality/value This study contributes to the prevailing literature on DTC, leadership and IMG. The study highlights the importance of DTC and how it impacts more established capabilities and leads to IMG of the organization. Further, this study is also unique as it establishes the importance of LES in leveraging the maximum benefits of the DTC.
October 2024
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40 Reads
British Food Journal
Purpose The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and intangible values of the millet-based food to the customer. Design/methodology/approach Based on consumption value theory (CVT), the present study evaluates the impact of consumption value factors such as emotional, epistemic, health, price, prestige and taste/quality values on satisfaction and intention to use millet-based foods and develops a unique research model. Later, leveraging a dataset comprising more than 410 responses from Pune city in India, a rigorous empirical examination of the proposed model was conducted employing SmartPLS 4.0 software. Findings The study's finding unveils both the significant and insignificant impacts of various consumption values, both from the tangible and intangible consumption value perspectives on satisfaction and intention to consume millet-based foods. The study also provides a validated food consumption model which can be used for other similar food consumption behaviour of the customers. Research limitations/implications This study provides insights as to how different consumption values impact the satisfaction of the customers for the millet-based food. This study illuminates additional aspects of the tangible and intangible factors impacting the satisfaction level of customers to consume millet-based products. Also, this is a cross-sectional study, and the respondents are only based in Pune, India. Thus, the study results cannot be generalised. Originality/value This study employs CVT to explore the unexplored impact of consumption values on satisfaction and intention to use millet-based foods, which is unexplored in the past literature. Moreover, this study develops a theoretical model with high explanatory power, and the research model adds value to the existing body of literature from areas such as food preference, consumer behaviour and value consumption insights.
October 2024
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51 Reads
Journal of Global Marketing
October 2024
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39 Reads
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1 Citation
Journal of Cleaner Production
... In order to establish the relationship between sustainable economic growth and environmental branding of companies, it is important to identify a set of influencing factors. These are divided into external factors (exogenous), which have little dependence on industrial companies, and internal factors (endogenous), which directly depend on the companies' activities [69][70][71][72] (Figure 2). ...
September 2024
International Journal of Production Economics
... The academic community has reached inconsistent conclusions regarding the relationship between AI usage and employee innovative performance because of varying research perspectives (Pietronudo et al., 2022). The dynamic capability view offers a perspective suggesting that AI technologies and applications enhance an individual or team's ability to sense, seize, and transform opportunities, thereby improving productivity and collaboration in the workplace (Helfat & Peteraf, 2015;Wamba-Taguimdje et al.,2020a;Kumar et al., 2024). In contrast, according to the conservation of resources theory, AI can be a 'hindrance' or 'stumbling block' (Zhu et al., 2020) that can have a negative influence on employee innovative performance. ...
July 2024
IEEE Transactions on Engineering Management
... ISSN: 2829-7733 (Online) wider markets, including global markets, which were previously difficult to reach with conventional marketing (Asikin et al., 2024;Uddin et al., 2024). In addition, marketing digitalization allows MSMEs to interact directly with customers, collect consumer data more efficiently, and better understand customer needs and preferences, which ultimately improves service quality and customer satisfaction (Puspaningtyas et al., 2022;Mukti & Isa, 2024;Shams et al., 2024). ...
June 2024
Journal of Business Research
... This means that patients, healthcare professionals, and other stakeholders can have intelligent, efficient, and safe access to medical insights. Personalized patient care through sophisticated prediction models, better decision-making abilities, and more accurate data processing are just a few of the potential advantages of incorporating Generative AI into healthcare [24]. To completely reap the benefits while minimizing hazards like biases and misinformation, Generative AI adoption in healthcare must consider its predictive powers, data accuracy, and ethical implications. ...
May 2024
Technovation
... Recent studies highlight the significant impact of digital transformation on financial performance and sustainability in entrepreneurial ventures. Digital transformation capabilities enhance environmental and social performance, leading to improved economic sustainability (Kumar et al., 2024). In renewable energy companies, digital transformation drives financial performance, with green technology innovation acting as a mediator (Ren & Li, 2022). ...
January 2024
IEEE Transactions on Engineering Management
... Subsequently, an online questionnaire with reference to online shopping was circulated across a diverse demographic target population throughout India. The questionnaire was prepared in plain English to facilitate comprehension among Indian participants (Sivarajah et al., 2024). As suggested by Carpenter (2018), the authors created a focus group of five experts (three area experts and two language experts) to identify and eliminate biased arguments, complex words, and ambiguous concepts that cause errors in measurement. ...
May 2024
Technological Forecasting and Social Change
... The global food and agriculture sector faces unprecedented challenges, including climate change, population growth, resource scarcity, and food security concerns. To address these challenges and ensure sustainable agricultural development, there is a growing need for innovative approaches and technologies [1] . Big data, characterized by the collection, storage, and analysis of vast amounts of data, has emerged as a powerful tool in transforming food and agriculture research. ...
March 2024
British Food Journal
... However, Amini and Javid [65] argue that emphasizing the compatibility between existing systems and newly introduced technologies can constrain innovation. Chaudhuri et al. [66] also point out that, irrespective of the technology compatibility issue, organizations often find themselves at a critical juncture in DT, requiring the adoption of scalable and transformative technologies, regardless of their complexity and the resources needed for their implementation. ...
March 2024
Technological Forecasting and Social Change
... their colleagues, they are more inclined to engage in proactive activities. These behaviours include the act of exchanging ideas, soliciting criticism, and collaborating on novel endeavours. Another factor to take into account is that the impact of humble leadership on employee engagement and motivation is heightened when coworkers provide support (Siachou et. al., 2024, Van Tongeren et. al., 2024eleh. When employees see that their colleagues are willing to help them achieve their objectives and support them, they gain confidence and become more motivated to take initiative and participate in proactive behaviour. Colleagues provide employees with the necessary encouragement and reinforcement to go out ...
February 2024
European Management Journal
... First, while the influence of GVCs on national and regional export performance has been noted, there is insufficient deep analysis on the role of innovation. Second, the current literature often focuses on trade policies and market demand adjustments but lacks a comprehensive examination of systematic impacts, such as technology spillovers within GVCs [5,11,15,17,19]. Additionally, research on digital technology applications in GVCs is limited, with few studies identifying key success factors for emerging technologies like IoT and e-commerce in export management [12,14,20,21]. ...
February 2024
Journal of Business Research