Shashi Kashav’s research while affiliated with Indian Institute of Management Sirmaur and other places

Purpose-Despite the numerous benefits of digitalization, many business-to-business (B2B) firms have yet to rely on data-driven decision-making, wavering the decision to adopt digital marketing practices. Topical scholarship is scattered across disciplines, schools of thought and methodological approaches, leading to an inability to suggest better management practices. This study aims to review the extant B2B marketing digitalization literature and addresses these concerns. Design/methodology/approach-This paper conducted a systematic literature review of 96 high-quality articles extracted from the Web of Science database. Thereafter, this paper carried out descriptive statistical and content analyses of these articles. Findings-Six primary research streams have been identified, and 16 research propositions have been formulated to comprehensively overview the B2B marketing digitalization landscape. The study delves into the factors and barriers influencing the pace of B2B marketing digitalization, sales lead generation and sales performance. Additionally, it introduces B2B digital value creation frameworks, emphasizing the crucial role of marketing analytics and decision tools in effective B2B marketing. The research also underscores various digitalization strategies aimed at bridging the digitalization gap in B2B companies at both strategic and tactical levels. Finally, the study presents an agenda to stimulate future research on theoretical and managerial topics critical to enriching the field. Originality/value-This research outlines 16 research propositions that could be further tested to get more detailed insights into the digitalization of B2B marketing. Additionally, practitioners, authorities and researchers in the field may find this review valuable as it provides a comprehensive overview of current research in the domain.

Sustainable and resilient cold chains (CC) are the backbone of several industries, ensuring the seamless transport and storage of temperature-sensitive products ranging from fresh produce and pharmaceuticals to life-saving vaccines. Particularly in times of disruptions, such as natural disasters or global health crises, the sustainability and resilience of CCs become even more crucial, highlighting the urgent need for research, innovation, and strategic planning in this domain. This study conducted a systematic review of the sustainable and resilient CC research literature. A total of 143 high-quality articles were shortlisted from the Web-of-Science (WoS) database for in-depth content analysis. This review clarifies the existing results and highlights the trending themes and persistent gaps in research pertaining to CC in a business context and at a strategic level. It covers notably disruptions and related impacts, the relationship between sustainability and resilience in CC, decision tools for sustainable and resilient CC, CC sustainability and resilience performance areas and measurement metrics, data-driven digital transformation for sustainable and resilient CC, and strategies for developing sustainable and resilient CC strategies. The results reveal that research on sustainable and resilient CC is growing; however, the field remains dominated by research methods that need to establish causality formally. Furthermore, the research area is fragmented into several subareas, and more conceptual and theoretical work is needed to advance the theoretical foundation of the domain. Finally, a proposed research agenda suggests 17 future avenues for improving the contribution to sustainable and resilient CC research.

Purpose Traditionally, life cycle assessment (LCA) has focused on environmental aspects, but integrating social aspects in LCA has gained traction among scholars and practitioners. This study aims to review key social life cycle assessment (SLCA) themes, namely, drivers and barriers of SLCA implementation, methodology and measurement metrics, classification of initiatives to improve SLCA and customer perspectives in SLCA. Design/methodology/approach A total of 148 scientific papers extracted from the Web of Science database were used and analyzed using bibliometric and content analysis. Findings The findings suggest that the existing research ignores several aspects of SCLA, which impedes positive growth in topical scholarship, and the study proposes a classification of SLCA research paths to enrich future research. This study contributes positively to SLCA by further developing this area, and as such, this research is a primer to gain deeper knowledge about the state-of-the-art in SLCA as well as to foresee its future scope and challenges. Originality/value The study provides an up-to-date review of extant research pertaining to SLCA.

Optimal healthcare provision for the elderly is increasingly possible via real-time health indicators' data generated by mHealth care applications. Yet, these apps require continuous utilization, which remains problematic. This research examines gamification, usability, as well as empathetic cooperation and social interaction (ESCI) as enablers whereas inertia, sunk cost, transition cost, perceived risk, and technological anxiety are validated as inhibitors of mHealth care applications continued usage intention. Drawing on self-determination theory (SDT) and the Health IT Usability Evaluation Model (Health-ITUEM), the study also validates engagement as an influencer of continued intention. The sample comprised 643 older adults using mHealth care applications and residing in North Indian states. Structural Equation Modelling (SEM) was applied to assess and validate the hypothesized relationships. The results confirmed that usability strongly impacted engagement, followed by gamification and ESCI. Conversely, perceived risk emerged as the strongest inhibitor, followed by sunk cost, technological anxiety, and transition cost. Interestingly, Inertia had a positive and significant impact on engagement. This research is an initial endeavor to understand enablers and inhibitors of mHealth care applications (mHealth care apps) concerning older adults. The model that emerged from this study would provide valuable insights by validating various significant issues to generate engagement of the elderly towards mHealth care apps.

Purpose This study explores the relationships among sustainability implementation barriers (resource, managerial and regulatory barriers), sustainability practices (sustainable construction materials, sustainable construction design, modern construction methods and environmental provisions and reporting) and sustainability performance (environmental, economic and social) in hill road construction (HRC). Design/methodology/approach Primary data were collected from the 313 HRC practitioners with the help of a questionnaire, and research hypotheses were tested employing structural equation modeling. Findings The findings reveal a mixed effect of sustainability implementation barriers. Resource (managerial) barriers are negatively related to all practices except environmental provisions and reporting (sustainable construction materials), while regulatory barriers only negatively impact modern construction methods. On the other hand, all sustainability practices positively impact environmental performance, whereas economic (social) performance is positively influenced by all practices, except environmental provisions and reporting (modern construction methods), and positively affects economic performance. Originality/value In order to transform HRC toward sustainability, the barriers to sustainability implementation, sustainability practices and performance need to be understood by practitioners; however, the relationships have not previously been empirically assessed in extant literature. Besides, past research appears to be predominantly focused on the environmental aspect, thereby neglecting economic and social aspects. This study is a modest attempt to bridge these research gaps.

The digitization of supply chain management lies at the crux of modern industry and similar trends are noticeable in the cold chain (CC) under the cold chain 4.0 (CC 4.0) concept. However, the extant research lacks a systematic summary of existing findings on CC 4.0. Therefore, this article provides a bibliometric and network analysis of 618 high-quality CC 4.0 publications extracted from the Web of Science. The article uses performance assessment and science mapping to investigate the impact of digital and sustainable technologies in the CC domain. Four main research streams and 19 research propositions are identified to provide an informative overview of the most recent developments in the emerging and growing domain of CC 4.0 and the interface between information systems and operations management. The article further identifies the critical role and impacts of digital-sustainable transformation and presents an agenda for future research focusing on critical theoretical and managerial areas that remain understudied.

In this COVID-19 pandemic, the production, distribution, and demand fulfillment of perishable food products emerged as a foremost challenge for the supply chain due to the unavailability of timely and accurate information sharing. This study aims to test the relationships between the different types of information sharing, cost-saving performance, and supply chain relationships. In doing so, a survey study was carried out involving food supply chain practitioners, and proposed research claims were tested using a structural equation modeling approach. The results confirmed the positive impact of day-to-day information and periodic information on cost-saving performance and supply chain relationships. However, the impact of day-to-day information was significantly higher on cost-saving performance and supply chain relationships than the impact of periodic information. The study findings may support supply chain practitioners in understanding the different types of information that need to be shared in networks and their related impact on the overall profitability of the supply chain.

Sustainable luxury research has received growing attention in the most recent years as it requires firms and supply chains to design circular business models and strategies to tackle environmental, financial, and social issues. However, previous research still falls short to deepen how luxury firms design and manage sustainable supply chain practices according to the circular principles. This paper adopts bibliometric and network analysis to evaluate a sample of 747 papers published over the last 35 years. The descriptive statistics and science mapping approaches utilizing cocitation analysis were performed with VOSviewer software to contribute to the ongoing development of sustainability in luxury research with the aim to develop a systemic framework for circular supply chain and offer a comprehensive overview on the topic. The main findings of this paper will help academicians and practitioners to improve the body of knowledge on the topic and provide an overview of promising future research avenues.

The Indian sugar industry contributes 10% to the country's agricultural GDP, and is a significant part of India's manufacturing base. Although the industry has been the focus of much attention over the years, there remains a lack of case‐based studies of its competitiveness. Using data from in‐depth interviews with executives in five North Indian sugar companies, we address this gap by applying Porter's theories on competitive advantage, in combination with a technique known as an analytic hierarchical process. This allows us to measure and evaluate the industry's competitiveness, and provides a detailed view of the factors that influence it. While this study focuses on the North Indian sugar industry, the techniques used could easily be adapted to the assessment of competitiveness in other sectors to guide practitioners' efforts to improve the competitive performance of their company.

In today's dynamic business environment, agile supply chain (ASC) has become a key strategic move to cope with market instability, handle competitive pressures and strengthen operational and organizational performance. Meanwhile ASC is a good example of a strategy drawing heavily on digitization since as a demand chain management it was information-centric and technology-centric from its inception. Yet, despite this relationship, a lack of coherence and clarity around the input of technology for ASC has impeded to portray accurately the relative importance of digitization in ASC strategies. This study provides a comprehensive and integrative review of 90 articles on ASC. By so doing, we contribute to the discussion about digitization in the supply chain in several ways. First, the paper reports descriptively and analytically how technology was addressed within the ASC literature. Second, it maps a nomological network of ASC research. Third, it finds that technology appears as a necessary but not-sufficient enabling factor for ASC deployment. Finally, a research agenda is proposed to suggest future research avenues to improve contributions to ASC performance.