Sharif Mowlabocus’s research while affiliated with Fordham University and other places

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Publications (15)


Gay for pay: homocapitalism and LGBTQ employees in the transnational corporate landscape
  • Article

April 2024

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2 Reads

Communication Culture & Critique

Sharif Mowlabocus

In this forum piece, I utilize Rahul Rao’s concept of “homocapitalism” (2020) as an analytical lens through which to evaluate the corporate support of lesbian, gay, bisexual, transgender and queer (LGBTQ) rights. Affinity groups, including those designed to support LGBTQ employees, have become a regular feature of most Fortune 500 companies. These groups seek to represent the interests of particular employee audiences, while also helping the company to advance its profit-driven goals. Drawing on interviews with queer professionals working for multinational technology companies, I signpost the promises and limitations of LGBTQ activism when it becomes (re)located within the context of a corporation.


Un Grindr plus gentil ?A Kindr Grindr. Moderating race(ism) in technospaces of desire: La modération du racisme dans les espaces technologiques d’expression du désir
  • Article
  • Full-text available

June 2023

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21 Reads

Genre sexualité & société

Grindr, the popular social networking app aimed at men who are sexually interested in other men, launched its Kindr campaign in 2018, which was designed to foster a more inclusive and respectful environment for its users. This campaign followed years of criticism regarding the racism, transphobia, femmephobia, body shaming, and HIV-related stigmatism that littered profiles and permeated interactions on the platform. While the Kindr initiative was met with applause from some quarters of the gay press, it also drew criticism from those who felt that their “preferences” and desires were being policed and proscribed via new practices of censorship. Through a close reading of Kindr and an analysis of Grindr’s design features, I explore the central tension the platform sets up between its new discourse of “kindness” and the affordances of its software. Reflecting on these contradictions between discourse and code, and between discourse and action, I suggest that Grindr promotes an ethos of “polite incivility”, an ethos that provides a method for “managing” discrimination and difference, and which forgoes sexual citizenship in favor of sexual consumption.

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Contextualising Homonormativity

November 2021

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126 Reads

Almost twenty years since Lisa Duggan coined the term ‘homonormativity’, this chapter provides a critical overview of this concept. In doing so, it also recontextualises the rise of homonormativity within a British context. This process involves identifying the relationship between British lesbian and gay politics and the broader political landscape of the 1980s and 1990s. The chapter also points to some of the critical antecedents that Duggan drew inspiration from in her development of a theory of homonormativity.


Conditional Acceptance: British Attitudes Towards Homonormativity in the Context of PrEP

November 2021

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11 Reads

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1 Citation

This chapter considers the conditions upon which a specific model of male homosexual identity has come to be accepted in the British public sphere. Under what circumstances are gay men (more) accepted by British society today? What assumptions, notions and beliefs underpin this acceptance? And what happens when gay men do not meet these expectations? These questions occupy this chapter, and get answered via a specific case study involving the British news media’s coverage of PrEP, the anti-HIV treatment. The overall aim is to signpost the degree to which a neoliberal understanding of sexual difference—encapsulated in the term ‘homonormativity’– frames the acceptance of gay men in the UK today. This exploration reveals the way in which such a framing shapes public discussions of, and attitudes towards, gay male sexuality. It also reveals the consequences of this framing and exposes the terms and conditions upon which British society is willing to accept gay men; as privatised consumers, rather than as full sexual citizens.


Something for the Weekend? Nostalgia, Vulnerability and Discipline in Chemsex Heterotopias

November 2021

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48 Reads

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1 Citation

Over the last ten years, chemsex has been framed as a major public health issue affecting gay male communities throughout the West. News reports and magazine articles paint a dark picture of addiction, sexual abuse and death, while linking this practice to the transmission of HIV and other STIs. This chapter moves beyond the sensational headlines and documents the experiences of ‘occasional’ chemsex participants in order to understand the rise of chemsex within this specific socio-political moment. Drawing on Foucault’s concept of heterotopia, the chapter identifies how and why chemsex encounters create ‘other spaces’, in which gay men can congregate, experiment and connect. This reading of the chemsex event is then contrasted with the ways in which participants discuss their management of chemsex. This discussion reveals the ways in which the successful chemsex participant is framed as a neoliberal actor; one who demonstrates the capacity to push the boundaries of pleasure and experimentation, while also successfully enacting practices of self-regulation that allow them to ‘work hard and play hard’.


‘Kindness is Our Preference’: Hook-Up Apps As Technologies of Polite Incivility

November 2021

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33 Reads

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5 Citations

This chapter considers what happened when a major social networking platform sought to address issues of racism, transphobia, body-shaming and HIV stigma. Grindr, a popular hook-up app among gay and bisexual men and Trans women, has long been accused of failing to take action against the multifarious forms of discrimination that pervade its user profiles and user interactions. In 2018, the company sought to tackle this issue via the Kindr initiative. This chapter explores the limitations of this campaign and, in doing so, identifies the homonormative politics that underpin Grindr and, by extension, many other social media platforms. This political perspective seeks to encourage politeness and respectability while doing little to maintain civility or challenge the underlying structures that produce discrimination. The chapter identifies how the discursive practices of the Kindr campaign did little to address the technological affordances of Grindr; affordances that allow the company to profit from practices of segregation and filtering.


Conclusion: Reflections on Homonormativity

November 2021

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16 Reads

This final chapter reflects upon the findings in the previous chapters in order to identify a set of broader conclusions regarding homonormativity. Twenty years on from its first definition, homonormativity continues to exist, and the concept of homonormativity continues to be relevant in discussions of contemporary LGBTQ culture and politics, but especially gay male culture. At the same time, homonormativity does not reside in any one specific act or identity, but operates in a far more insidious fashion, infiltrating gay male culture and the relationship between gay men and mainstream society. Homonormativity is increasingly shaping public opinions and corporate attitudes towards gay men, constructing them as neoliberal actors that support, rather than challenge, the socio-political status quo. The chapter concludes by suggesting that homonormativity is invested in a political vanishing point, seeking as it does a form of assimilation and normalisation that is forever deferred. Indeed, homonormativity’s pursuit of convergence and assimilation might in fact be the reason why more and more identities and ways of being are coming to the fore today, demanding recognition. For while homonormativity supposedly brings queer folk ever closer to a state of assimilation, queerness always works to represent an ideological remainder; an irrecuperable, unassimilable, unresolvable other that cannot be assimilated by heteronormativity.


Marching to a Different Tune: Inside the Corporate Sponsorship of LGBTQ Lives

November 2021

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39 Reads

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1 Citation

Pride parades in major towns and cities are increasingly reliant on funding from corporate sponsors who, in turn, use the parade and its associated events as an opportunity to publicise themselves, their products and their socially progressive credentials. There has been much written about the politics and economics of Pride in the twenty-first century, but little attention has been paid to those folk charged with organising the corporate contingents at these annual events. This chapter uses Pride as a starting point to develop a conversation regarding the relationship between LGBTQ employees and the companies they work for. Drawing upon interviews with queer folk who work for multinational companies based in California, the chapter examines the role that Pride plays in both representing and brokering this relationship. It identifies the central role that employee resource groups (ERGs) play in this relationship, and argues that these groups not only advocate on behalf of employees, but also provide a method for extracting additional human capital from workers on behalf of the company.


Forsaking all others? Same-Sex Marriage and the Politics of Everyday Life

November 2021

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25 Reads

Same-sex marriage is routinely identified in discussions of homonormativity. This is not least because the organisations and individuals that Lisa Duggan originally signposted in her definition of this term championed marriage equality as one of the most important political battles for lesbian and gay activists. While there are good reasons for aligning same-sex marriage with the politics of homonormativity, it is imperative that we also interrogate the practice of same-sex marriage in order to fully understand the impact of marriage equality on the identities, politics and intimate lives of those who enter into such unions. This chapter focuses on the lived experiences of men who are married to men and explores to what extent the concept of homonormativity does (not) map on to the everyday experiences of gay men. The chapter examines the motivations behind such unions, the meanings of such unions, and life after such acts of union. In doing so, the chapter complicates claims that same-sex marriage is homonormative and identifies practices of both assimilation and resistance occurring in the everyday lives of married gay men.


Fucking with homonormativity: The ambiguous politics of chemsex

March 2021

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39 Reads

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25 Citations

Sexualities

One would not typically think of chemsex as a practice structured by the same political ideology that spawned ‘the new homonormativity’. For one thing, the gay press (a key mediator of homonormative thinking) has spilt much ink demonizing both the practice and practitioners of chemsex. Chemsex is framed in opposition to the ‘good gays’ that appear on same-sex wedding invitations or in advertisements for furniture stores or travel companies. Meanwhile, scholars have identified the ways in which chemsex embodies a response to both the political-economic landscape of neoliberalism, and the dominant model of homosexuality. From this perspective, chemsex appears antithetical to the political-economy of late capitalism, and to homonormativity. Building on critical discussions of this sexual practice, this article maps the complicated political terrain in which chemsex operates. Drawing on in-depth interviews with active and former practitioners, I suggest that chemsex occupies an ambivalent position in relation to the politics of homonormativity.


Citations (6)


... Drugs, however, occupy an ambiguous position in sex work. The ambiguity lies in the fact that while it is appropriated, both in discourse and practice, as modalities for coping with the vicissitudes of the occupation and for enhancing performance in the economy of sex work, abuse of drugs also foment risks in sex work, particularly the risk of infection with STIs such as HIV/AIDS (Mowlabocus et al., 2023;Nelson, 2012). There is also evidence of a significant level of awareness of the sexual health risks associated with drug use, including risks of unprotected sex, rape and violence, in the data presented above. ...

Reference:

Perceived Hazards and Psychoactive Substance use among Sex Workers in Uyo, Nigeria
Fucking with homonormativity: The ambiguous politics of chemsex
  • Citing Article
  • March 2021

Sexualities

... Whatever is threatening to capitalism becomes a niche investment market for social and economic capital, until it is absolved of its power to challenge capitalism from the outside and becomes assimilated to a critique that is sustained within capitalism and sponsored by its dominant members. Here we can recall the commodification of gangster rap (see Armstrong, 2004;Fisher, 2009), the girl power movement (Rutherford, 2018), but also consider, for example: the love your body movement, which has been criticized for compelling women to perform heterosexy femininity as signifiers of women's liberation (Toffoletti & Thorpe, 2018); gay pride parades, which have become emblematic of corporate sponsorship (referred to as rainbow capitalism) without addressing the continuing systemic oppression faced by the LGBTQ+ community (Chasin, 2001;Mowlabocus, 2021); and the use of BIPOC identities and activism as living diversity statements for companies using co-opted progressive language to sell products (McKellar, 2021;Mirzaei et al., 2022;Mukherjee & Banet-Weiser, 2012). ...

Marching to a Different Tune: Inside the Corporate Sponsorship of LGBTQ Lives
  • Citing Chapter
  • November 2021

... Sharif Mowlabocus (2021) afirma que existe um entendimento comum entre os pesquisadores acerca do fato de que, historicamente, o Grindr promoveu uma compreensão particular da masculinidade gay. O autor argumenta que a forma como o Grindr estrutura as interações, modera o conteúdo do usuário e organiza os dados atua para (re)produzir a política da homonormatividade. ...

‘Kindness is Our Preference’: Hook-Up Apps As Technologies of Polite Incivility
  • Citing Chapter
  • November 2021

... The "good" warias are framed within the cisheteronorm and become part of the nation, while the "bad" ones are only intelligible through their abjected and marginalized status. In this respect, the concept of transnormativity has been used recently by some scholars, drawing on the theoretical work of homonormativity (Mowlabocus, 2021;Duggan, 2002). This could be explored further within the Indonesian context but is not within the scope of the article. ...

Interrogating Homonormativity: Gay Men, Identity and Everyday Life
  • Citing Book
  • January 2021

... Studies of PrEP-related coverage in news media have demonstrated the role of narrative and visual heuristics (e.g. centring LGBTQIA + personae in PrEP communications) in shaping public perceptions of PrEP, including the perceived relevance of PrEP to specific audiences and the (de)construction of PrEP stigma (Card et al. 2019b;Collins 2022;Espejord and Sandset 2022;Jaspal and Nerlich 2017;Jones and Collins 2020;Mowlabocus 2020;Niedt 2020;Rosen et al. 2023;young et al. 2021). These studies, however, have been exclusively conducted in high-income countries with concentrated HIV epidemics, where PrEP coverage in the news media may be less salient and emphasise PrEP's relevance to only specific populations (e.g. ...

‘What a skewed sense of values’: Discussing PreP in the British press
  • Citing Article
  • September 2019

Sexualities

... In unboxing videos, YouTubers typically film themselves unpackaging an online order and describing and reacting to the product inside. (For more on the unboxing phenomenon, see Lieber 2019; Craig and Cunningham 2017;Mowlabocus 2018.) For content creators, the box itself is integral to the experience: the tearing of the cardboard and rustling of the paper builds anticipation and creates sensorial pleasure for the viewers, who themselves participate in the activity through their visual and auditory engagement. ...

‘Let’s get this thing open’: The pleasures of unboxing videos
  • Citing Article
  • December 2018

European Journal of Cultural Studies