April 2024
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Communication Culture & Critique
In this forum piece, I utilize Rahul Rao’s concept of “homocapitalism” (2020) as an analytical lens through which to evaluate the corporate support of lesbian, gay, bisexual, transgender and queer (LGBTQ) rights. Affinity groups, including those designed to support LGBTQ employees, have become a regular feature of most Fortune 500 companies. These groups seek to represent the interests of particular employee audiences, while also helping the company to advance its profit-driven goals. Drawing on interviews with queer professionals working for multinational technology companies, I signpost the promises and limitations of LGBTQ activism when it becomes (re)located within the context of a corporation.