Sejo Oh’s research while affiliated with Yonsei University and other places

... Ở Hoa Kỳ, một số học giả đã xem xét các mối quan hệ dài hạn giữa các tổ chức trong trao đổi thương mại B2B. Trong khi ở Châu Âu, Nhóm Tiếp thị và mua sắm Công nghiệp (IMP) nhấn mạnh vào các mối quan hệ và mạng lưới kinh doanh 2,16,17 . Lý thuyết Marketing mối quan hệ phát triển trong những năm 1980 và 1990 đã tạo ta một số quan điểm mới, cụ thể: Một góc nhìn về chất lượng tổng hợp, hậu cần (logistics), dịch vụ khách hàng và thị trường đã được tìm thấy trong các tác phẩm của Christopher & đtg. ...

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The impact of relationship marketing on business performance with the mediating role of loyalty and market position – Industrial market case

... In the extant literature, relationship quality has been identified as a multi-dimensional construct (Alejandro et al., 2011;Hani et al., 2022). Dwyer and Oh (1987) have considered satisfaction, trust, and opportunism as dimensions of relationship quality, while Crosby et al. (1990) have included only satisfaction and trust as components of relationship quality. De Wulf et al. (2001) later conceptualized relationship quality as a global construct encompassing trust, commitment, and satisfaction. ...

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Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty

... Harrigan (1986), Robertson and Gatignon (1998) are authors who work in the scientific field of collaborative resource sharing and management. Common property can be observed in producer associations, as well as with those that manage common commercial rights that do not always derive directly from agricultural land (Dwyer and Oh, 1988;Sauvé e, 1998;2000). Cheung (1969b) analyzed agricultural land contracts through economic rents. ...

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Agricultural Land, Governance, and Institutional Change: Evidence from a Bulgarian Study

... Cheung (1969b) examines agreements that mix the form of the contract as well as its physical and technological nature [17,18]. [14,35,60] in their research consider the contracts that are characteristic of the joint sharing and management of resources and also the management of common property [25]. Hybrid contracts can merge economic and legal organization, unite opposing functions and create a "balance" in the analysis of institutional and technological structures, that is, compare alternatives as a special type of contract. ...

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Analytical Framework of the Contracts in Bulgarian Agriculture - New Institutional Economics (NIE)

... Teoría de la Internalización de la Empresa Multi nacional nacionalización (Dávila et al., 2006). La teoría postula que en escenarios en los cuales hay gran variabilidad de proveedores, el oportunismo tiene menor potencial de ocurrir, razón por la cual no es necesaria una gran inversión de recursos para controlar las transacciones (Buckley & Casson, 1976;Dwyer & Oh, 1987). ...

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Una mirada a las diferentes perspectivas de los negocios internacionales: estrategias, principios y casos de internacionalización./An overview of different perspectives of international business: strategies, principles and internationalization cases.

... El marketing y el desarrollo de cadenas productivas están interrelacionados, pues el desarrollo eficiente de la cadena productiva requiere un intercambio efectivo entre los diversos agentes involucrados. Tales intercambios entre los agentes son el punto central de las cuestiones relacionadas con el marketing, ya que tanto la teoría como la práctica del marketing se centran en los intercambios entre compradores y vendedores (Dwyer et al., 2006). En última instancia, al trazar estrategias de marketing, una organización puede tomar decisiones respecto a sus productos, mercados y recursos, ya sea para crear, comunicar y entregar productos de interés para el cliente por sí misma o con socios encontrados en el entorno externo. ...

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Caracterización de la cadena productiva del pescado y desafíos para la consolidación de su cadena productiva en el municipio de Ariquemes, en Rondonia, BrasilCaracterizaction of Fish Production Chain and Challenges for the Consolidation of its Production Chain in the Ariquemes Municipality, in Rondonia, BrazilCaracterização da cadeia produtiva de peixe e desafios para a consolidação dae sua cadeia produtiva no munícipio de Ariquemes, em Rondônia, Brasil

... However, this solely behavioural definition has been criticised, since the buying habit can be repeated (behavioural loyalty) without having a favourable attitude towards that routine, not recommending the service or product to other people, and paying attention to other options (Dick and Basu, 1994;Shankar et al., 2003). When the user is not aware of an entity, electronic word of mouth (e-WOM) is a key source of information for the purchase decision (Cheung et al., 2007;Chevalier and Mayzlin, 2006;Dwyer et al., 1987;Jarvenpaa et al., 1999;Kozinets et al., 2010;Wei et al., 2010). ...

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Understanding loyalty and their main antecedents in the ebanking sector: a bibliometric analysis