Scott Rodgers’s research while affiliated with Birkbeck, University of London and other places

This paper investigates the geography of Facebook use at an urban-regional scale, focussing on place-named groups, meaning various interest groups with names relating to places such as towns, neighbourhoods, or points of interest. Conceptualising Facebook as a digital infrastructure – that is, the platform’s urban footprint, in the form of its place-named groups, rather than what individuals share and create using the service – we explore the location, theme, and scale of 3016 groups relating to places in Greater London. Firstly, we address the quantitative and qualitative methodological challenges that we faced to identify the groups and ground them geographically. Secondly, we analyse the scale of the toponyms in the group names, which are predominantly linked to London’s suburbs. Thirdly, we study the spatial distribution of groups, both overall and by specific types, in relation to the socio-demographic characteristics of residents at the borough level. Through correlation and robust regression analyses, the presence and activity of groups are linked to a relatively older, non-deprived, and non-immigrant population living in less dense areas, with high variability across different group types. These results portray place-named Facebook groups as communication infrastructure skewed towards more banal interactions and places in Greater London’s outlying boroughs. This research is among the first to explore and visualise the urban geographies of Facebook groups at a metropolitan scale, showing the extent, nature, and locational tendencies of large-scale social media use as increasingly ordinary aspects of how people come to know, experience, live, and work in cities.

This paper contributes to the burgeoning literature on content moderation by focusing on its practice in relation to localized social media contexts, an area which remains under-researched. It makes two key contributions. Firstly, it presents the results of a study on moderation practices in relation to place-named Facebook groups across Greater London. Drawing on in-depth interviews with administrators and moderators from 16 Facebook groups, we focus on exploring how such administrators and moderators negotiate an apparent ‘orientational’ tension between ‘translocality’ and ‘locality’. On the one hand, we explore how administrators and moderators oriented partly to what might be understood as the 'translocal' space of Facebook as a platform. On the other hand, we also sought to understand how such administrators and moderators orient to the localised situation surrounding the place-named Facebook group. Our second key contribution aligns with the conference theme on co-dependence and social media, outlining a conceptual approach for researching the geographical contexts or ‘place’ of content moderation more broadly. We emphasize the inherent, practical locality of content moderation. Drawing on a long tradition of relational approaches in human geography, cultural anthropology and philosophy, we conceptualize ‘locality’ as something produced through practical action, rather being pre-given, specific geographical locations. Approaching the place or context of content moderation relationally, rather than via geographical scales such as local or global, might not only provide a more context sensitive approach, but also, underline the limits of large-scale moderation, whether by platforms or governments, or through human or algorithmic interventions.