Sawyerr Odunayo’s scientific contributions

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Publications (1)


The Role of Media Ethics in Shaping Public Perception: A Critical Analysis of Biased Reporting and Its Impact on Public Opinion
  • Article
  • Full-text available

January 2024

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5,745 Reads

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6 Citations

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Sawyerr Odunayo
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Citations (1)


... Trust in the media affects trust in the information it provides, while how citizens interpret that information depends on the media's presentation, which can be positive, negative, or neutral. Information about institutions may be processed in ways that create a virtuous cycle, potentially leading to increased political participation and, consequently, greater trust as people consume more information (Olayinka & Odunayo, 2024). ...

Reference:

Determinants of institutional trust in sub-Saharan Africa: Does media exposure matter?
The Role of Media Ethics in Shaping Public Perception: A Critical Analysis of Biased Reporting and Its Impact on Public Opinion