Sarah Barclay's scientific contributions

Publications (2)

Article
Full-text available
Online advertising: healthier ads promote healthier living People who see specific health-promoting messages after searching online for weight-related terms are more likely to subsequently search for information on weight loss interventions. A team led by Elad Yom-Tov from Microsoft Research Israel in Herzeliya conducted a randomized trial involvin...
Article
Full-text available
In the original version of the published Article, there was an error in the caption to Table 1 which stated “None of the differences are statistically significant (χ2, two-sided, p > 0.05)”. This has been changed to “The 18–24 year old are over-represented in the all user treatment population, while the 50–64 year old are underrepresented in both t...

Citations

... This development has enabled new forms of health communication that are more direct and engaging for users. Social media-based messaging has also led to unprecedented opportunities for optimizing and effectively delivering information to the masses via computationally heavy approaches such as A/B-testing, recommender systems, and targeting receiver characteristics or social network positions [5][6][7][8][9][10]. Social media can diffuse messages widely across the globe and deeply into interpersonal networks [11,12]. ...
... weight loss) by 50%. 30 Social media also offers opportunities for media campaigns. Social media messages recorded by health professionals before the winter holidays in the United States led to a significant reduction in holiday travel and subsequent COVID-19 infections. ...