Sanja Zaric’s research while affiliated with University of Belgrade and other places

This paper considers the attributes of Serbian companies in regard to their knowledge and application of e-banking, thus measuring their ability to do business with potential business partners. This, in turn, gives foreign partners the possibility to make business decisions based on reliable information about potential Serbian markets and companies. The primary hypothesis is that companies in Serbia are familiar with e-banking to the extent that enables them to use it in dealing with international companies. This paper presents the results of a survey of 104 companies in Serbia. It was found that 94 percent of companies use at least some form of e-banking in their operations. The results of this study are primarily intended to encourage researchers to focus their research toward the generation of business information that contributes to more reliable insights into the business environment. On the other hand, it presents business people the possibility and feasibility of thorough preparation for business connections, i.e. the supply of information on potential markets and channels of business operations to recover from the present economic crisis.