Sandra Patricia Duffy’s research while affiliated with Liverpool John Moores University and other places

In this paper we discuss an approach to teaching web site design to higher education (HE) students that attempts to balance the artistic and scientific aspects of the web site design process. The design of IT systems has traditionally been viewed as a technical activity. However, unlike existing types of IT systems, an organization's web site is available to the general public, and as such needs to be designed in a different manner, with far more emphasis on presentation and ease of use than existing types of IT systems. This is necessary since if the web site is not appealing to the user they can simply choose another web site, and potential customers or clients are lost. Hence, students need to be taught how to incorporate both artistic and scientific aspects when designing a web site.