Sandeep Kumar Singh’s scientific contributions

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Publications (5)


AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction
  • Chapter

November 2024

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6 Reads

Hewawasam P. G. D. Wijethilak

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Sandeep Kumar Singh

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Shivani Dhand

Artificial Intelligence (AI) is revolutionizing customer personalization by delivering highly tailored experiences through advanced algorithms and data analysis. This paper explores the transformative impact of AI on personalizing customer interactions, examining key technologies such as machine learning, natural language processing, and predictive analytics. It highlights the benefits of AI-driven personalization, including enhanced engagement, improved customer satisfaction, and increased conversion rates. Challenges such as data privacy, ethical considerations, and integration complexities are also discussed, alongside best practices for effective implementation. Future trends, including hyper-personalization and AI integration with augmented reality, are explored to provide insights into emerging opportunities and innovations. By addressing both the potential and challenges of AI in personalization, this study offers a comprehensive overview of how businesses can leverage AI to optimize customer interactions and drive long-term success.


Automating Routine Tasks to Improve Entrepreneurial Productivity

October 2024

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4 Reads

This chapter explores the transformative impact of Artificial Intelligence (AI) on business automation, focusing on how AI technologies enhance entrepreneurial productivity and decision-making. It examines key trends such as hyper-automation, which integrates AI tools to streamline entire workflows, and AI-driven personalization that tailors customer experiences. The chapter also addresses future advancements, including autonomous supply chains and AI-augmented decision-making systems, which promise to further revolutionize business operations. Challenges such as ethical considerations, workforce adaptation, and sustainability are discussed to provide a comprehensive view of the evolving landscape. By leveraging AI, entrepreneurs can automate routine tasks, make data-driven decisions, and drive strategic growth, positioning themselves for success in a rapidly changing business environment.


Evaluating the Impact of Wellness Programs on Entrepreneurial Burnout

July 2024

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1 Read

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1 Citation

This chapter explores the critical impact of wellness programs on entrepreneurial burnout, emphasizing their role in promoting resilience and sustainable business practices. As entrepreneurs face unique pressures that contribute to stress and burnout, effective wellness initiatives become essential for enhancing overall well-being. This study evaluates various types of wellness programs, innovative digital solutions, and their long-term effects on entrepreneurial sustainability. Additionally, it addresses the challenges of implementing these programs and highlights the need for supportive policies and community involvement. Future trends indicate a shift towards personalized, technology-driven wellness solutions that foster holistic health. By prioritizing wellness, entrepreneurs can cultivate healthier work environments, ultimately leading to increased productivity and business success.


The Effectiveness of Cognitive-Behavioral Therapy for Entrepreneurial Anxiety

July 2024

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3 Reads

Entrepreneurial anxiety is a pervasive issue that impacts the mental health and performance of business leaders, often leading to burnout, impaired decision-making, and reduced productivity. Cognitive-Behavioral Therapy (CBT) has emerged as an effective approach to managing this anxiety by helping entrepreneurs identify and reframe negative thought patterns, develop emotional resilience, and cultivate healthier coping strategies. This chapter explores how CBT techniques can be applied specifically to the challenges entrepreneurs face, such as stress, uncertainty, and isolation. It also discusses the limitations of CBT, particularly the barriers that entrepreneurs encounter in accessing and sustaining therapy. Future directions include leveraging technology to expand access to CBT, integrating mental health strategies into entrepreneurial education, and fostering a supportive entrepreneurial ecosystem that prioritizes mental well-being. By addressing these areas, CBT can continue to play a crucial role in promoting entrepreneurial success and mental health.


The Role of Mentorship in Mitigating Entrepreneurial Loneliness

July 2024

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6 Reads

The role of mentoring in countering entrepreneurial loneliness, a commonplace problem in the business world, is analyzed in this chapter. It discusses how the entrepreneurial resilience of boosting emotional security, practical advice, and networking opportunities is provided by mentoring. The adoption of mentorship into the digital realm via virtual platforms, matching through AI, and peer-to-peer mentorship are discussed in the chapter. While discussing conflicts such as mismatched expectations and constraints in terms of time, the chapter also throws up the transformational effects that mentorship has on entrepreneurs geared towards helping them through various stages. As the entrepreneurship landscape continues to change, then creating a successful business or individual development, positive mentorship remains a crucial enabler that empowers entrepreneurs to cut across all the complexities of their ventures with confidence.