May 2025
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36 Reads
With the increasing complexity of hotel selection, traditional decision-making models often struggle to account for uncertainty and interrelated criteria. Multi-criteria decision-making (MCDM) techniques, particularly those based on fuzzy logic, provide a robust framework for handling such challenges. This paper presents a novel approach to MCDM within the framework of Circular Intuitionistic Fuzzy Sets (C-IFS) by combining three distinct methodologies: Weighted Aggregated Sum Product Assessment (WASPAS), an Alternative Ranking Order Method Accounting for Two-Step Normalization (AROMAN), and the CRITIC method (Criteria Importance Through Intercriteria Correlation). To address the dynamic nature of traveler preferences in hotel selection, the study employs a comprehensive set of criteria encompassing aspects such as location proximity, amenities, pricing, customer reviews, environmental impact, safety, booking flexibility, and cultural experiences. The CRITIC method is used to determine the importance of each criterion by assessing intercriteria correlations. AROMAN is employed for the systematic evaluation of alternatives, considering their additive relationships and providing a weighted assessment. WASPAS further analyzes the results obtained from AROMAN, incorporating both positive and negative aspects for a comprehensive evaluation. The integration of C-IFS enhances the model’s ability to manage uncertainty and imprecision in the decision-making process. Through a case study, we demonstrate the effectiveness of this integrated approach, offering decision-makers valuable insights for selecting the most suitable hotel option in alignment with the diverse preferences of contemporary travelers. This research contributes to the evolving field of decision science by showcasing the practical applicability of these methodologies within a C-IFS framework for complex decision scenarios.