January 2011
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70 Reads
Technics Technologies Education Management
One of the issues which hinder the execution of strategies in organizations is that it remains in a general level of actions and orientations. In response to this problem, the strategy map attempts to illustrate the organization strategies in terms of cause-effect relations and show how these strategies can change into measurable objectives and specified operations which must be followed by organizational units and also employees. By translating its strategy into the logical structure of the strategy map, Sahand Khodro Company created a common, tangible reference point for all its employees and personnel. In this study, we have translated the strategy of Sahand Khodro Company into operational objectives and evaluators from four aspects of the strategy map. By codifying the strategy map, Sahand Khodro Company was able to achieve greater profitability and better response in relation to all the beneficiaries involving customers, employees, director and owner of the company and the society.