Salsya Vivi Feronica Althof’s scientific contributions

Career success is very important for the millennial generation, especially for the Muslim millennial generation. Millennials are very aware of the use of social media because they live in a faster technological development than previous generations. The magnitude of the effect of technology makes all kinds of values will affect the Muslim millennial generation, positive and negative values. In achieving career success, a generation of Muslim millennials, must have Islamic values in themselves. Having Islamic values help the development of personal branding in the millennial generation because it is considered to have more value than other individuals, it will also help in achieving careers that will be pursued, especially their career success. By using social media wisely, it helps millennial generation individuals develop their branding, of course, in balance with Islamic human values as the millennial Muslim generation. This study aims to examine the effect of Social Media Usage and Islamic Human Values on Personal Branding in Achieving Career Success in the Muslim Millennial Generation. The data from this study comes from 150 millennial Muslim generations at an Islamic Private University in Semarang, Indonesia and there are two stages in this research, the first is qualitative conducting interviews and observations and the second is quantitative. A total of 140 usable surveys were analysed. The results showed that the use of social media and Islamic human values had a positive and significant effect on personal branding. Meanwhile, personal branding has a significant positive effect on career success.

The purpose of this study is to explore Islamic Human Value which is believed by the young millennial generation to determine career adaptability and career success. Career success is very important for today’s Muslim millennial generation because they have high expectations regarding work-life balance. To achieve career success, it is necessary to have career adaptability so that the Muslim millennial generation is able to prepare themselves to face unexpected transitions or changes. In addition, the Muslim millennial generation also needs to have Islamic values, namely Islamic human values. These values are important so that the millennial generation has good planning in building a career. This research is qualitative research by conducting structured interviews on 8 respondents. The results show that there are 6 Islamic human values that can be applied as the basis for achieving career adaptability and career success.KeywordsIslamic human valuesCareer adaptabilityCareer successMillennial generation