S.RATHINA KUMAR's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Publication (1)
THE STUDY OF BEHAVIOURAL ASPECTS OF CONSUMERS IS OF GREAT IMPORTANCE FOR MARKETERS AND THIS KNOWLEDGE IS APPLIED TO FIND OUT THE CONSUMERS WANTS AND NEEDS. IN INDIA CONSUMER LEGISLATIONS SINCE 1960 HAVE CREATED SPECIAL INTEREST IN HIS SUBJECT. THE MAIN POINT FOR DEVELOPING SUCCESSFUL MARKETING STRATEGY NEEDS CLEAR UNDERSTANDING OF THE CONSUMERS MIN...
