S.D. Anthony’s scientific contributions

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Publications (2)


Performance, convenience, price: What's your brand about?
  • Article

January 2003

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24 Reads

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6 Citations

S.D. Anthony

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C.M. Christensen

Citations (2)


... Science and companies recognize the necessity of handling commoditization for sustainable competitiveness. Companies of the industrial goods sector need techniques to identify and handle commoditization due to increasing competition and price war (Anthony and Christensen 2003;Heil and Helsen 2001;Reimann et al. 2010b). Science is still in progress to develop valid approaches for measuring commoditization and providing potential generic strategies. ...

Reference:

Commoditization measurement for sustainable innovation: A holistic evaluation technique
Performance, convenience, price: What's your brand about?
  • Citing Article
  • January 2003

... The literature widely analyses the impact of innovation on variables such as financial performance (Capon et al., 1992;Yeh-Yun Lin and Yi-Ching Chen, 2007) and business growth (Christensen et al., 2003;Piperopoulos and Scase, 2009;Vaccaro et al., 2010;Börjesson and Löfsten, 2012;Szczygielski et al., 2017). Alam et al. (2013) show that to have a greater impact on a firm's overall performance, organisations need to implement effective innovation, which enables them to grow on a larger scale. ...

Six keys to creating new-growth businesses
  • Citing Article
  • January 2003