June 1989
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16 Reads
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223 Citations
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Publications (1)
Citations (1)
... To this end, we asked participants to list the best alternative use of an Amazon gift card immediately before sampling, which made the best alternative use highly accessible during sampling. The reason why we asked them to list the best alternative use was because the normative value of a medium of exchange results from the best consumption that it provides (Buchanan, 2008;Eatwell et al., 1987). ...
- Citing Article
June 1989