February 2004
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57 Reads
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145 Citations
Academy of Management Journal
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February 2004
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57 Reads
·
145 Citations
Academy of Management Journal
... ~ 392 ~ These centers provide a sense of ease, allowing women to exercise without the uneasiness or embarrassment they might feel when performing cardio exercises in the presence of the opposite sex. Women often fear being judged or mocked for their bodies in unisex settings, but in the presence of other women, they feel more at ease and supported., [57] and Dietz, Pugh, and Wiley (2004) [119] highlighted that in settings with high levels of customer interaction, the service climate plays a significant role in shaping customer experiences. Whether it is a unisex fitness center or a women-only facility, women consistently demand a comfortable service climate. ...
February 2004
Academy of Management Journal