Rutha Frantz’s scientific contributions

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Publications (1)


Table 1 . A snapshot of crypto liquidity in 2017.
Blockchain Economics and Marketing
  • Article
  • Full-text available

January 2018

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1,333 Reads

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23 Citations

Journal of Computer and Communications

Frank T. Lorne

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Sriram Daram

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Rutha Frantz

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[...]

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Amit Muley
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Citations (1)


... mathematical algorithms (Nofer, et. al, 2017). It seems that blockchain technology can create a world where the risk of intermediaries is eliminated (Micheler & Heyde, 2016). Elimination of middlemen is a benefit for consumers and marketers due to lower prices, as third parties or middlemen who take a percentage of the total amount are eliminated (Lorne, et. al, 2018). In fact, removing intermediaries can decrease financial and operational costs and increase profit margins. The near-instant transactions of digital assets on the blockchain make it a promising tool for implementing contracts without intermediaries, as well as for storing data with unprecedented levels of security and efficiency in vari ...

Reference:

Blockchain Effects on Marketing Empowerment
Blockchain Economics and Marketing

Journal of Computer and Communications