Rohit Vij’s scientific contributions

What is this page?


This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.

Publications (1)


Optimizing Business Models in Entrepreneurship: The Role of AI in Iterative Business Planning
  • Chapter

October 2024

·

20 Reads

Hewawasam P. G. D. Wijethilaka

·

Mohit Yadav

·

Rohit Vij

This chapter explores the role of Artificial Intelligence (AI) in optimizing business models through iterative planning. As AI continues to advance, it offers entrepreneurs powerful tools for data-driven decision-making, enhancing customer insights, market segmentation, dynamic pricing, and resource allocation. The chapter examines key AI technologies such as machine learning, natural language processing, and AI-powered simulations, which enable continuous refinement and adaptation of business strategies. It also addresses challenges such as data privacy, AI transparency, potential biases, and the balance between automation and human intuition. Ethical considerations, including the responsible use of AI, are discussed to ensure sustainable innovation. The chapter concludes by exploring future trends, including autonomous decision-making and the democratization of AI, emphasizing its potential to transform business models and drive long-term success.