Rogers EM’s research while affiliated with New York State and other places

... Among the most influential theories for understanding the likelihood of adoption of a new technology or innovation in public health is Roger's Diffusion of Innovations (1962). The theory delineates barriers and facilitators that guide individuals' perceptions of an innovation's value via five adoption 'drivers' (a) relative advantage over current practice, (b) compatibility with existing attitudes or values, (c) ease of use, (d) costs in an acceptable range, and (e) observability of impacts [34]. Additionally, there is consensus in the burgeoning mobile health (m-health)-intervention field that, in addition to a strong foundation in treatments that work, a new product must be usable to have any value for its target audience [18,23]. ...

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Afraid of the dentist? There’s an app for that: Development and usability testing of a cognitive behavior therapy-based mobile app