Roby Setiadi’s scientific contributions

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Publications (23)


Pengaruh Fasilitas, Promosi dan Citra Destinasi Terhadap Keputusan Berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes
  • Article
  • Full-text available

October 2024

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17 Reads

Adjizah Adjizah

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Roby Setiadi

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Hendri Sucipto

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Syariefful Ikhwan

Agrowisata Besaran Hijau Pabrik Gula Jatibarang merupakan wisata pembelajaran dengan suasana sejarah atau Heritage sebagai perjalanan wisatanya. Tujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh fasilitas, promosi serta citra destinasi terhadap keputusan berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes. Mengetahui apa yang menjadi alasan pengunjung melakukan kunjungan ke Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes menjadikan dilakukannya penelitian ini. Jenis penelitian kuantitatif menjadi jenis penelitian ini dengan melibatkan 90 responden yang dipilih menggunakan teknik Purposive Sampling. Penghimpunan data dilakukan dengan metode observasi, wawancara, menyerahkan kuesioner atau angket, dokumtasi serta studi pustaka. Analisis data dilakukan menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa fasilitas dan citra destinasi secara parsial berpengaruh positif dan signifikan dengan nilai uji t pada variabel fasilitas yaitu yaitu 4.298 1.988 dan untuk variabel citra destinasi memiliki nilai 6.409 1.988. Kemudian untuk variabel promosi secara parsial tidak berpengaruh dan signifikan tetapi bernilai positif dengan nilai 0.829 1.988 dan nilai signifikansinya sebesar 0.409 0.05. sedangkan untuk uji simultan menunjukkan semua variabel berpengaruh secara bersama-sama dengan nilai sebesar 47.015 2.71 serta nilai signifikan 0.000 0.05.

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Pengaruh Fasilitas dan Kualitas Produk Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Pondok Susu Murni Putribumi Saditan, Kecamatan Brebes, Kabupaten Brebes

August 2024

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46 Reads

MANTAP Journal of Management Accounting Tax and Production

Penelitian ini menjelaskan tentang Fasilitas dan Kualitas Produk yang diberikan oleh Pondok Susu Murni Putribumi terhadap pelanggannya sehingga timbul kepuasan pelanggan serta menyebabkan pelanggan menjadi loyal terhadap fasilitas dan produk yang diberikan oleh pondok susu murni tersebut. Kegiatan penelitian ini memiliki tujuan untuk mengetahui pengaruh fasilitas, dan kualitas produk terhadap loyalitas konsumen melalui variabel intervening yaitu kepuasan konsumen. Jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan menggunakan dengan bantuan progam SEM PLS. Berdasarkan hasil t-statistik menunjukan bahwa pengaruh fasilitas terhadap kepuasan konsumen memberikan dampak signifikan, pengaruh fasilitas terhadap loyalitas konsumen memberikan dampak signifikan, pengaruh kualitas produk terhadap kepuasan konsumen memberikan dampak signifikan, pengaruh kualitas produk terhadap loyalitas konsumen memberikan dampak signifikan, pengaruh kepuasan konsumen terhadap loyalitas konsumen memberikan dampak signifikan. Berdasarkan indirect effect pengaruh fasilitas melalui kepuasan konsumen terhadap loyalitas konsumen tidak memberikan dampak yang signifikan secara statistik, pengaruh kualitas produk melalui kepuasan konsumen terhadap loyalitas konsumen memberikan dampak yang signifikan. dan berdasarkan total indirect effect pengaruh fasilitas terhadap loyalitas konsumen tidak dapat berpengaruh, pengaruh kualitas produk terhadap loyalitas konsumen memberikan dampak yang signifikan. Kesimpulanya adalah semua hipotesis dapat berpengaruh secara signifikan kecuali dua hipotesis yang tidak dapat mempengaruhi secara signifikan.


How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

December 2023

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228 Reads

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2 Citations

Business Review and Case Studies

The emergence of many festivals and events shows that Arranging festivals centered around specific themes has the potential to boost economic development on both local and national scales. To investigate how events can improve visitors' perception of event quality, perceived value, trust, visitor satisfaction, and behavioral intentions, the annual food festival during the 344th anniversary celebration of Brebes was selected to explore these relationships. A total of 350 questionnaires were distributed to visitors and the data analysis was performed on 335 valid questionnaires using structural equation modeling. The results show that event quality has a positive and significant effect on perceived value (β = 0.205; p-value 0.037 <0.05). In addition, perceived value has a positive and significant effect on trust (β = 0.0585; p-value 0.000 <0.05). Finally, trust has a positive impact on event satisfaction (p-value 0.000 <0.05), which in turn affects the intention to revisit (p-value 0.004 <0.05). Drawing from these observed outcomes, this research provides practical and theoretical insights for event management entities and festival organizers to continue hosting annual theme-centered festivals during specific occasions and destinations to improve visitors' attachment to the values and authenticity offered. Keywords: event quality, event satisfaction, intention to revisit, perceived value, food festival


Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian: (Studi Kasus Konsumen Kita Bersama Swalayan Bulakamba)

September 2023

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2 Reads

Jurnal Riset Manajemen

This research aims to analyze the influence of service quality and promotion on purchasing decisions in the consumer case study of Kita Bersama Swalayan Bulakamba. The type of this research is quantitative descriptive. In this study, researchers obtained 100 samples calculated from a population of 2,451 using the slovin formula at an error rate of 10%. The method used in this study uses Multiple Linear Regression Analysis. The data collection technique is by distributing questionnaires to respondents using Google from. The results of this study indicate from the t test which states that the service quality variable influences purchasing decisions with a calculated t value of service quality of 6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has a positive and significant effect on purchasing decisions with promotion t-count 14.655 > t-table 0.1660 with a significant value of 0.000 <0.05.


Pengaruh Harga dan Kualitas Terhadap Minat Beli Konsumen Buket Bunga: (Studi Kasus pada Syerr Art Collections)

September 2023

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1 Read

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1 Citation

Jurnal Riset Manajemen

This study has the main objective, namely to find out how the influence of price and product quality on consumer buying interest in flower bouquets at Syerr Art Collections. This research uses quantitative research with the SPSS 28 for windows analysis tool. The population used in this study were consumers from Syerr Art Collections, totaling 300, with a sample of 75 respondents. The data collection method was carried out by distributing questionnaires online, namely through the Google form. The results of this study indicate that there is a positive effect of price on consumer buying interest with a significance value that is smaller than the probability value, namely 0.001 <0.05 and t count is greater than t table, namely 5.328> 1.99346. Product quality also has a positive influence on consumer buying interest with a significance value of 0.001 <0.005 and t count is greater than t table which is 4.3331> 1.99346. The two variables in this study, namely price and product quality, also jointly influence the variable of consumer buying interest with a significance value of 0.001 <0.005, and f count is greater than f table 39.445> 3.12.


Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes )

September 2023

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12 Reads

Jurnal Manajemen Riset Inovasi

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55%


Pengaruh Relationship Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening: Studi Kasus Pada Katering Zahdan Kamal Sentosa

August 2023

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2 Reads

Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi

The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty with a CR value of 2.279 and 2.958 (CR ≥ 1.96) respectively and a probability value of 0.003 and 0.023 (P ≤ 0.05). Product quality variable has a positive effect on customer satisfaction with a CR value 2.867 (CR ≥ 1.96) and the probability value is 0.004 (p ≤ 0.05). The product quality variable does not have a positive effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). the consumer satisfaction variable has a positive effect on loyalty customer with a CR value of 2.294 (CR ≥ 1.96) and a probability value of 0.022 (p ≤ 0.05).


Pengaruh Pelatihan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Studi Kasus Primkoppabri Cabang Brebes

August 2023

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6 Reads

Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi

This study has the main objective, namely to find out how the effect of job training and work motivation on employee performance at the Primkoppabri branch of Brebes. This research uses quantitative research with the SPSS 22 analysis tool. The population used in this research is Primkoppabri employees, totaling 74 employees. The sample in this study uses a saturated sample where all the number of employees is used in the sample. The method of data collection is done by distributing questionnaires. The results of the t test show that the job training variable has a significant positive effect on employee performance with a t count > t table (2.618 > 1.993) and a sig value of 0.011 <0.05. The variable of work motivation has a significant positive effect on employee performance with a t count > t table (6.428 > 1.993) and a sig value of 0.00 <0.05. Then through the F test it is known that the variables of job training and work motivation simultaneously influence employee performance with F count > F table (84.066 > 2.50). Adjuster R square of 70.4% indicates that job training and work motivation variables affect employee performance, and the rest is influenced by other variables.


Peran Fasilitas Toko dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Toko Muncul Jaya Brebes)

March 2023

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2 Reads

The purpose of this study was to examine how the Muncul Jaya Brebes store facilities communicate the impact of service quality on customer satisfaction. Respondents in this study were consumers who shopped at the store within the last three months at the time the survey was conducted. A total of 95 respondents were randomly selected for this survey. Methods of data analysis using descriptive analysis methods and path analysis. The results showed that the quality of service is very influential on customer satisfaction. Store facilities also have a significant impact. It can be concluded that the facilities of the store have a clear impact on customer satisfaction through service quality.


Citations (13)


... bermakna istimewa (Octaviani et al., 2023). Perkembangan bisnis pada zaman dewasa ini sangat pesat dan kekuatannya semakin tidak terbendung sehingga semakin berpengaruh terhadap persaingan bisnis. ...

Reference:

Pengaruh Harga terhadap Niat Pelanggan Kembali di Latahzan Florisht
Pengaruh Harga dan Kualitas Terhadap Minat Beli Konsumen Buket Bunga: (Studi Kasus pada Syerr Art Collections)
  • Citing Article
  • September 2023

Jurnal Riset Manajemen

... As for hypothesis H1, Chen (2023) discusses that visitor expectations significantly shape their perceptions of quality, which in turn influences their overall experience in virtual exhibitions. For H3, Yulianto et al. (2023) provide evidence that perceived quality directly affects perceived value, as visitors evaluate the quality of their experiences against their expectations. Regarding H6, Rodrigues et al. (2023) and Weng et al. (2023) highlight that in the context of virtual tourism experiences, high perceived value enhanced by novelty and a strong sense of immersionsignificantly boosts visitor satisfaction. ...

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

Business Review and Case Studies

... Schiffman dan Kanuk(2004) [11], menyatakan bahwa keputusan didefinisikan sebagai pilihan dari dua atau lebih alternatif.Ditinjau dari perilaku konsumen, maka ketika seseorang akan memilih antara membeli atau tidak membeli, pilihan antara merek yang satu dengan yang lain, atau pilihan menghabiskan waktu dengan melakukan A dan B, orang itu berada dalam posisi membuat keputusan [12]. ...

Entrepreneurship Model: Attributes of Entrepreneurial Intention Between Exact And Non-Exact Students

Jurnal Ilmiah Ekonomi Dan Bisnis

... Lovelock dan Wirtz menambahkan 3P (proces, physical environment dan people) pada bidang pemasaran jasa, maka teori ini menjadi Marketing Mix 7P Setiadi &Ikhwan, 2022). Menurut Spillane pariwisata yaitu kegiatan yang memiliki tujuan mendapatkan kesenangan, memilih kepuasan, mengerti sesuatu, meningkatkan kesehatan, melaksanakan tugas, berziarah dan lainnya (Baehaqi, Imam & Yulianto et al., 2022). Tjiptono mengemukakan, pemasaran pariwisata merupakan komunikasi yang bertujuan menyebarluaskan informasi guna meningkatkan dan mengajak pasar sasaran sampai pada tahap wisatawan dapat menerima, membeli serta rolay pada produk yang ditawarkan. ...

PENGARUH EXPERIENTIAL MARKETING DAN AKSESBILITAS TERHADAP MINAT KUNJUNG ULANG (STUDI KASUSPENGARUH EXPERIENTIAL MARKETING DAN AKSESBILITAS TERHADAP MINAT KUNJUNG ULANG (STUDI KASUS WISATA GREEN HILL SIRAMPOG)
  • Citing Article
  • September 2022

Jurnal Ilmiah Manajemen dan Kewirausahaan

... Positive word of mouth from someone they know can lend credibility to a particular motorbike brand or model (Husnain & Rasyid, 2022). When someone hears positive reviews or recommendations from people they trust, it can have a strong influence on their decision to buy a specific motorbike (Yulianto et al., 2021). These recommendations can provide valuable insights into the performance, reliability, and overall satisfaction with the product (Callaghan & Lazard, 2011). ...

Pengaruh Product Quality, Sevice dan Trust terhadap Purchase Intension Online
  • Citing Article
  • February 2021

Journal of Economic and Management (JECMA)

... This study employs Hierarchical Clustering to categorize districts/cities in North Sumatra Province. The concept behind this method is to unite two districts/cities with the most comparable characteristics, followed by the combination of these pairs with one or more additional districts/cities that share the highest similarity, forming a hierarchy 374 (sequence) of districts/cities within the cluster [10]. This research aims to produce a categorization of districts/cities in North Sumatra Province using a Hierarchical Clustering analysis approach based on poverty factors. ...

Analisis Positioning Operator Seluler dan Strategi Pemasaran Untuk Memenangkan Pasar di Wilayah Yogyakarta
  • Citing Article
  • August 2020

Journal of Economic and Management (JECMA)

... Branding produk yang dilakukan Produk Seblak dari warungBu Aenun memanfaatkan logo sebagai identitas produk. Hal ini berpengaruh terhadap citra seblak milik Bu Aenun dapat dikenal dengan baik oleh konsumen serta dapat meningkatkan strategi promosi untuk menarik minat konsumen(Nurulliyanah et al., 2022). ...

Manajemen Usaha dan Strategi Pemasaran melalui Peningkatan Citra Produk Usaha Warung Seblak Ibu Aenun (Studi Kasus Desa Cikuya)
  • Citing Article
  • August 2022

JAMU Jurnal Abdi Masyarakat UMUS

... Consumer behavior is the study of how individuals make decisions about purchasing goods and services, with [24], [25] defining it as the process by which individuals select, purchase, use, and dispose of products based on various psychological, social, and economic factors. In the digital age, this behavior has grown more complex, influenced by multiple sources of information and the immediacy of online feedback [26]. ...

Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe
  • Citing Article
  • February 2023

E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis

... Pelayanan adalah suatu kegiatan yang tampak oleh pelanggan yaitu bagaimana cara produsen menarik perhatian pelanggan atau bagaimana cara produsen melayani pelanggannya (Setiadi et al. 2022). Kualitas pelayanan merupakan sebuah tindakan untuk menghormati dengan memberikan pelayanan yang baik kepada para pelanggan. ...

The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters

Food Science and Technology

Roby Setiadi

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Retno Setyowati

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Khalid Iskandar

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[...]

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... Menurut Kotler & Keller Kepuasan adalah perasaan senang atau kecewa seseorang yang dihasilkan dari membandingkan kinerja atau hasil yang dirasakan produk atau pelayanan dengan harapan (Rudi Syaiful Anwar dan Syariefful Ikhwan, 2022). Menurut (Setiadi, 2020), Kepuasan konsumen diartikan sebagai upaya pemenuhan sesuatu atau membuat sesuatu yang memadai. Kesimpulanya, kepuasan konsumen itu merupakan suatu keadaan dimana kebutuhan, keinginan, dan harapan konsumen dapat terpenuhi melalui jasa atau produk yang dikonsumsi. ...

PENILAIAN KEPUASAN KONSUMEN DAPAT DI LIHAT DARI PROMOSI PENJUALAN DAN KUALITAS PRODUK PADA STUDI KASUS UMKM DI KABUPATEN BREBES
  • Citing Article
  • June 2021

Value Jurnal Manajemen dan Akuntansi