Ritu Malik’s scientific contributions

Consumer purchase decisions are affected by so many factors. Consumer first identifies their need and products and they like to collect information about those products from various sources. Social Media is one such source from where consumer collects information about the products and organizations. With the availability and accessibility of social media on our mobiles the process of collecting information has become easy. Now a day's social media has started playing important role in the lives of people. People these days not only use social media to be in touch with family and friends but they too use social media to share their views nut also use to share their experience with products and organizations. People like to read reviews of other people before taking any decision about going for the movies, before booking hotels, before going for dinner or before taking any purchase decisions. The study intends to find out the role of social media in consumer decision making process.