Ridwin Purba’s research while affiliated with Universitas Simalungun and other places

This study aimed to examine how the language used in GoSend advertisements taken from YouTube could influence consumer perceptions and behaviour. This study provided practical importance on the significance of effective language use, appropriate visual selection, and platform selection that could achieve marketing goals. To analyze the advertisement, the researcher used Fairclough’s three-dimensional framework: text dimension (micro), discourse practice (meso), and socio-cultural practice (macro). This study employed a qualitative method in analyzing the advertising text of Gojek’s YouTube GoSend advertisement #BestSellerGoSend featuring Ariel Noah. The findings of this study indicated that various strategies were used in advertising to attract consumer interest. The selection of interesting and promising language increasingly made customers want to use the GoSend service. This advertisement had an impact on influencing customers that by using this service, goods would arrive quickly with cheap shipping costs and safe and hassle-free delivery. In addition, the selection of models as visual objects in this advertisement was very influential in attracting the attention of the audience and building public trust because the model in this advertisement was a legendary public figure, and the addition of old song clips from the band “Noah” served as a special attraction in this advertisement.

The objective of this socialization was to socialize and give a comprehensive guide to the students in preventing bullying among students at school. As we know that nowadays bullying is always one of the hottest topics happening not only in Indonesia but also in some other schools in other countries in the world. Schools always try their best to draw up an official strategy in dealing with that problem. The participants in this program were the students of SMP Methodist Pematangsiantar located on Jalan Pane no. 34 in Pematangsiantar city. The socialization was held during the school environment introduction activities (PLS) on 15-16 July 2024. The results of this socialization were the students were given a comprehensive guide to prevent the bullying among students at school since the students were from different background, race, ethnics, and so on. The socialization process was initiated by analyzing the issue of bullying in schools, including its various forms, the effects on both victims and aggressors, the social influences that contribute to the problem, and the need for preventative measures tailored to the developmental needs of elementary, middle, and high school students. The discussion then delved into two theoretically grounded approaches for creating and implementing socialization strategies: the Pro-Social Developmental Guidance Model and the Social-Ecological Intervention Model. For each approach, strategies to evaluate, develop, implement, and sustain socialization strategies were identified, along with suggestions for integrating them into a cohesive approach. The guide also provides recommended antibullying strategies and programs, as well as an extensive list of references. This resource is designed to aid educators and others in their efforts to prevent bullying in schools.

This study examines the differences and similarities in prepositional patterns between Batak Toba and English languages through a contrastive analysis of narrative texts. The phenomenon in focus is the variation in preposition usage between these two languages, which often poses difficulties for native Batak Toba speakers learning English. The objective of this research is to identify and compare prepositional patterns in both languages and analyzes their implications for English language learning among Batak Toba speakers. The method employed is a qualitative contrastive analysis with a descriptive approach. Data was obtained from three pairs of equivalent narrative texts in English and Batak Toba. The results reveal significant differences in the use of spatial and temporal prepositions, as well as some similarities in prepositions indicating abstract relationships. The main difference lies in the greater number and variety of prepositions in English, while Batak Toba tends to use simpler and more limited prepositions. The implications of this research provide valuable insights for developing effective English language learning strategies for Batak Toba speakers, considering positive and negative transfer between the two languages.

The purpose of this research is to find out the effective of self-recording video improve English speaking ability at tenth grade students of SMA Negeri 3 Pematangsiantar. This was a research with quantitative approach. The method in this research was quasy experimental with pre test-post test control group design. The samples were 70 students of senior high school. The technique of collecting data in this research is by giving a research instrument. The results of the data analysis indicate that hypothesis testing of posttest scores, it is found that tcount = 5.377 > ttable = 1,695 at the significance level

This research aimed to improve students’ in writing ability using think talk write strategy at the tenth grade of SMA Swasta Perguruan Keluarga. The problem of the research is Can the Think Talk Write (TTW) strategy to improve the students’ writing skill at the tenth grade of SMA Yayasan Perguruan Keluarga Pematang Siantar?. The objective of the research is to improve the students’ writing skill in descriptive text at the tenth grade of SMA Yayasan Perguruan Keluarga Pematang Siantar using the think talk write strategy. The research is quantitative research with Experimental research design by using the pre-experimental research methods with one group pretest-posttest design. For the data collection, there were pre-test and post-test. The population of this research 212 students’ in research academic year 2023/2024 with of 35 students’ was the sample. It used a purposive sampling. The data analysis was at tenth grade students’ stared from scoring pre-test and post- test and finding the different mean of the score. Based on the data analysis, the writer finding pre-test students’ mean score 59,23 and after the treatment, the writer used to post-test to know students’ improve writing ability score. The result of the test found the average of the pos-test mean score test was 82,97 . The different of the score was significant. It means that using think talk write strategy in teaching cam improve the students’ writing skill

The aim of this research is to find out the effect of using cartoon movie to increase students vocabulary ability at SMPN 1 Pematangsiantar. This was a research with quantitative approach. The method in this research was Pre-experimental with pretest- posttest control group design. The samples were 62 students of junior high school, 31 students classified as the experimental group and 31 students as the control group. It was used the writing test for the instrument and the data was analyzed using SPSS 2.6. The results of the data analysis indicate that hypothesis testing of post test scores, it is found that tcount = 4.614> ttable = 1,697 at the significance level

The main interest of this study is to analyze the translation strategies used by the students of the English Department in translating metaphors from English into Indonesian and how the students choose their translation strategies in translating the source text into the target text related to the metaphorical meanings. This study used a descriptive-qualitative research design by using linguistic data. The linguistic data is the translation results produced by the students at the English Department of Universitas HKBP Nommensen, Medan. The students are randomly chosen as the participants of the study. A questionnaire of metaphorical stimuli and an interview are adapted to collect the data. The results showed that metaphorization strategy was the most effective strategy used by the students in translating metaphor from English into Indonesian. Based on the data analysis conducted, overall there is a minor difference in the use of translation strategies by students. In the case of metaphor variation, students often change metaphors of the form of the verb, noun, or adjective into the form of the verb, noun, or adjective, but not vice versa

The ultimate purpose of this research is to investigate how far Google Sites can develop students' learning outcomes in writing ability. The need for English becomes one of the reasons why the requirement of universities in public consisting of speaking English. This research was conducted as a case study, with the objective of investigating the integration of Google Sites into language teaching strategies, specifically the design and execution of creating web-based instructional resources in Google Sites, and the benefits it provides in inspiring students to enhance their authentic writing skills. This research included 31 second-semester students, all of whom were enrolled in one of the universities in Indonesia. Among these students, 19 were female (61.29%) and 12 were male (38.71%), and they were all enrolled in the Department of English Education. These individuals were chosen based on their prior experience in language education, as they had received instruction in the subject. Based on the outcomes of the teaching treatment that utilized Google Sites to enhance students' writing skills, it can be inferred that Google Sites serves as an effective media blog for improving students' writing abilities. These results show the effectiveness of using Google Sites in both face-to-face and non-face-to-face learning settings for teaching English to students with various text materials and categories, as determined by a p-value of less than 0.01. Therefore, Google Sites can be considered an effective tool for teaching English.

Through the lens of sociolinguistics, this research looks at the dynamic between language and culture. Terms of address are also found in the Simalungun language, a local language in the Simalungun district of North Sumatera, Indonesia. Due to the kinship system of Simalungun ethnic groups, there are many different forms of addressing terms. Speakers of Simalungun must choose the correct addressing terms when speaking to the interlocutors to keep the communication going. This avoids conflict and tension at the time of commencing communication. The goal of this research is to better understand the variety of ways in which Simalungun speakers express their greetings to one another. Methodologically, this study makes use of a qualitative descriptive approach to research. The Simalungun words in current use constitute the research data. The data are collected via interviews, surveys, participant observation, a listing from the Simalungun dictionary, and recordings of Simalungun individuals speaking in a variety of settings (church, family gathering, hospital, market, meeting, party, school, university settings and workplace). The family structure of Tolu Sahundulan Lima Saodoran is the root reason of the language’s extensive vocabulary of addressing terms. Personal names, kinship words, and appreciating persons are determined to be the most common forms of addressing people in Simalungun.

Tujuan dari program sosialisasi ini adalah untuk mengenalkan TOEFL dan juga Pengetahuan perihal tanggung jawab yang dimiliki oleh seorang siswa dimasa yang akan datang. Sosialisasi ke sekolah ini dilakukan melalui metode ceramah dan tes dengan menggunakan papan tulis dan soal tes, tanya jawab dan diskusi tentang berbagai cara untuk melamar kerja, mengenyam pendidikan di perguruan tinggi. Kegiatan sosialisasi ini dalam rangka Pekan Kreatif Mahasiswa kepada siswa Sekolah Menengah Pertama atau Madrasah Tsanawiyah dikelas IX Kecamatan Hatonduhan, Kabupaten Simalungun yang berjumlah 25 orang yang hadir dalam 1 kelas pada tanggal 02 November 2023. Hasil dari pelaksanaan kegiatan sosialisasi ini adalah, siswa menjadi paham dan juga mendapatkan gambaran terhadap apa yang perlu dipersiapkan oleh diri mereka dalam mendapatkan kemampuan tes melalui diskusi dan juga tanya jawab sebelum tes dimulai. Dengan demikian, kegiatan sosialisasi TOEFL di MTs Al-Hidayah Islamiyah Sosial Kecamatan Hatonduhan tidak hanya mencapai tujuan awalnya untuk memberikan pemahaman mengenai ujian TOEFL tetapi juga memberikan pengalaman positif dan mendalam kepada siswa, membantu mereka menghadapi ujian bahasa Inggris dengan keyakinan dan kesiapan yang lebih baik untuk masa depan mereka