Richard L. Oliver’s research while affiliated with Washington University in St. Louis and other places

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Publications (4)


Measurement and Evaluation of Satisfaction Processes in Retail Settings
  • Article

January 1981

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1,159 Reads

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2,147 Citations

Journal of Retailing

Richard L Oliver


A Cognitive Model of Antecedents and Consequences of Satisfaction Decisions

November 1980

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3,816 Reads

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11,375 Citations

Journal of Marketing Research

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.


Citations (4)


... Service quality is defined as a customer's overall impression of the relative inferiority or superiority of services (Bitner & Hubbert, 1994). In contrast, customer satisfaction is a customer's summarized reaction to a service (Bitner & Hubbert, 1994;Oliver, 1980;Rust & Oliver, 1994), clearly distinguishing the two constructs (Bitner & Hubbert, 1994;Hu et al., 2009). Previous research establishes service quality as an antecedent of customer satisfaction (Hu et al., 2009;Rust & Oliver, 1994), with customer satisfaction expressed as a simple function of service quality (Park & Yi, 2017). ...

Reference:

Measuring service quality based on consumers’ evaluation of services in competitive markets
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
  • Citing Article
  • November 1980

Journal of Marketing Research

... We applied 12 items to assess reliability and responsiveness, four items to measure empathy, six items to gauge tangibles, six items to evaluate nursing care and seven items to measure medical care. Finally, we adopted four items, used previously by researchers such as Oliver (1977;1980), Westbrook and Oliver (1981) and Oliver and Bearden (1983) to assess the dependent variable (patient satisfaction) (see details in Table 2). ...

Developing Better Measures of Consumer Satisfaction: Some Preliminary Results
  • Citing Article
  • January 1981

Advances in consumer research. Association for Consumer Research (U.S.)

... Continuing the interest pondered in customers' satisfaction research, it has been demonstrated that customer satisfaction is a focal element in understanding the way of customers' behavior while considering their purchase decision (Oliver, 1981). Satisfaction is conceptualized as an "attitude-like judgment following a purchase act or based on a series of consumer-product interactions" (Yi, 1990). ...

Measurement and Evaluation of Satisfaction Processes in Retail Settings
  • Citing Article
  • January 1981

Journal of Retailing

... The Expectation Theory, introduced by (Oliver, 1980), stands as the foremost theory of customer satisfaction. It posits that satisfaction or dissatisfaction stems from comparing product or service performance against pre-established standards, termed predictive expectations. ...

A Cognitive Model of Antecedents and Consequences of Satisfaction Decisions
  • Citing Article
  • November 1980

Journal of Marketing Research