January 1981
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1,159 Reads
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2,147 Citations
Journal of Retailing
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January 1981
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1,159 Reads
·
2,147 Citations
Journal of Retailing
January 1981
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144 Reads
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369 Citations
Advances in consumer research. Association for Consumer Research (U.S.)
November 1980
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3,816 Reads
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11,375 Citations
Journal of Marketing Research
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
November 1980
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872 Reads
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5,351 Citations
Journal of Marketing Research
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
... Service quality is defined as a customer's overall impression of the relative inferiority or superiority of services (Bitner & Hubbert, 1994). In contrast, customer satisfaction is a customer's summarized reaction to a service (Bitner & Hubbert, 1994;Oliver, 1980;Rust & Oliver, 1994), clearly distinguishing the two constructs (Bitner & Hubbert, 1994;Hu et al., 2009). Previous research establishes service quality as an antecedent of customer satisfaction (Hu et al., 2009;Rust & Oliver, 1994), with customer satisfaction expressed as a simple function of service quality (Park & Yi, 2017). ...
November 1980
Journal of Marketing Research
... We applied 12 items to assess reliability and responsiveness, four items to measure empathy, six items to gauge tangibles, six items to evaluate nursing care and seven items to measure medical care. Finally, we adopted four items, used previously by researchers such as Oliver (1977;1980), Westbrook and Oliver (1981) and Oliver and Bearden (1983) to assess the dependent variable (patient satisfaction) (see details in Table 2). ...
January 1981
Advances in consumer research. Association for Consumer Research (U.S.)
... Continuing the interest pondered in customers' satisfaction research, it has been demonstrated that customer satisfaction is a focal element in understanding the way of customers' behavior while considering their purchase decision (Oliver, 1981). Satisfaction is conceptualized as an "attitude-like judgment following a purchase act or based on a series of consumer-product interactions" (Yi, 1990). ...
January 1981
Journal of Retailing
... The Expectation Theory, introduced by (Oliver, 1980), stands as the foremost theory of customer satisfaction. It posits that satisfaction or dissatisfaction stems from comparing product or service performance against pre-established standards, termed predictive expectations. ...
November 1980
Journal of Marketing Research