Richard Heslin’s research while affiliated with Indiana University – Purdue University Indianapolis and other places

... The former theory reveals that consumers tend to think that the advertiser tells the truth when there is negative information in the advertisement; this improvement in perceived source reliability will be improved, which reduces consumer resistance (Jones & Davis, 1965;Jones & McGillis, 1976). As for inoculation theory, in the context of advertising research, the theory applies when an enterprise experiences business crises or attacks from its competitors if it continuously plays image advertisements, as its target consumers have already had a "vaccine" against the attacks, which decreases the harm brought by the attacks (Banas & Rains, 2010;Kim, 2012;Szybillo & Heslin, 1973). Theories that mean to resolve the problem of consumer resistance toward certain products must manage to persuade consumers by both providing information for them to deliberate and reducing their resistance to the information and the product. ...

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One-Sided Advertising: How Does It Overcome Consumer Resistance?

... One notion that figures prominently in new product evaluation is the subjectivity in perceiving a product as 'new' (Hart & Jacoby, 1973;Hetet et al., 2020). It is known that perceived newness has two distinct dimensions; novelty and recency (Blake et al., 1970;Blake et al., 2007;Hart & Jacoby, 1973). To illustrate, consumers may consider both the iPhone 1 and iPhone 14 as new products. ...

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Because It Is Brand New! Recency Heuristic for Product Innovativeness Evaluation

... In observation studies of the effects of touch on behavior, people are more responsive to requests when they are accompanied by touch, such as rating salespersons more highly or providing higher tips to wait staff (Heslin and Patterson, 1982;Joule and Gueguen, 2003;Guegen, 2004). We can assume that such behaviors are guided, at least in part, by oxytocin release, which friendly touch promotes. ...

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The evolved nest, oxytocin functioning, and prosocial development

... Much of Tom Hoyes' empirical research was carried out using the Aston Driving Simulator (ADS), developed by Ray Taylor, and described in various publications Dom, 1992;Dom et al., 1992;, Matthews et al., 1993. The ADS allows over 20 specific behaviours to be constantly monitored, including: mean speed, maximum speed, speed variability (standard deviation), accelerator variability, accelerator mean, brake mean, brake variability, kerb collisions, other vehicle collisions, overtakes, position mean (relative to centre line), position variability, distance to car in front, distance variability, aborted overtakes, other vehicle collisions whilst overtaking, 'risky' overtakes (oncoming vehicle visible at initiation), successful overtakes, overtakes ending in kerb collisions, mean temporal leeway of overtake (time to spare before collision), block -time periods into which each run is divided. ...

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A review of risk homeostasis theory in simulated environments

... To date, with some exceptions that looked at crosscultural management courses and their relative effectiveness (e.g., Brück, 2007;MacNab, 2012), only a limited number of published studies have tested the effects of cross-cultural academic training on students' CQ (Eisenberg et al., 2013). Given that the ultimate objectives of cross-cultural management courses offered by colleges and universities are centered on helping students become culturally-intelligent global human resource (MacNab, 2012), there remains a need for more empirical examination of whether those courses significantly contribute to improving students' crosscultural competence and thus help academic programs achieve the objectives. ...

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Antecedents of Cultural Intelligence Among American Hospitality Students: Moderating Effect of Ethnocentrism

... Theoretically, people try to adjust their beliefs to what is commonly accepted in society (Burchell et al., 2013), such as by following the rules, procedures and norms established by an authority (Ketelaar et al., 2015). However, people with a highly dogmatic system of beliefs are able to reduce social pressure (Blake et al., 1970). Religious individuals tend to act in accordance with their religious community to achieve continuity and psychological stability (Konig et al., 2000;Ketelaar et al., 2015). ...

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Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising

... was tested because such counter-marketing messages have been widely used in the context of tobacco (e.g., the "truth" campaign [47]), and have been shown to be effective in decreasing smoking among young people. The persuasiveness process behind this message is explained by the inoculation theory, which posits that people can be protected against attempts at commercial manipulation if they are warned against them with counter arguments [48]. Each of the 12 text-format messages was paired with a color pictogram portraying the risk. ...

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How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France

... We recruited cohabiting couples given that people in close relationships use touch more in day-to-day life (Heslin and Boss, 1980;Smith and MacLean, 2007) and are able to co-elaborate a common understanding of mediated touch (Brown et al., 2009, Park et al., 2013Price et al., 2022). This allowed us to observe many touch behaviours covering a wide range of functions. ...

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Touching at a distance: the elaboration of communicative functions from the perspective of the interactants

... This is because touch has two main dimensions of meaning, namely warmth and dominance. Studies have indicated that the person who touches is seen as having enhanced status, assertiveness, and warmth while the person who is touched is seen as having less (Major and Heslin, 1982;Florez and Goldman, 1982). ...

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Counselling as emotional labour

... Direct and prolonged eye contact may be a prime indicator of interest and engagement in the subject matter (Blatner, 2009). Touching between friends in particular exhibits feelings of intimacy or closeness (Nguyen, Heslin, & Nguyen, 1975). Looking at a friend in an intimate situation indicates awareness and attachment (Russo,1975). ...

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Dyadic Friendship Interactions and Emotional Adjustment in Adolescents