Richard Dyer’s scientific contributions

What is this page?


This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.

Publications (1)


The Matter of Images: Essays on Representations
  • Book

April 2013

·

36 Reads

·

391 Citations

Richard Dyer

Citations (1)


... This in turn sets the stage to decenter their interpretation when they face dissonance. Symbols and stereotypes are particularly pertinent to explore situated meanings because they represent encoded consensus in terms of associations and connotations (Bennett, 1998;Dyer, 1993;Stangor & Schaller, 1996). Given the learning context and purpose described above, the three criteria guiding the selection of advertisement were: 1) cultural references related to Frenchness (either in the imagery or the wording), 2) brands or products easily recognizable by American learners of French and, 3) advertisements targeted at a French audience. ...

Reference:

Designing a Decentering Learning Experience with Advertisements: Teaching to Broaden Learners' Interpretive Disposition
The Matter of Images: Essays on Representations
  • Citing Book
  • April 2013