Richard C. Francis’s scientific contributions

... Anne Campbell (2002), a psychologist specialising in the evolutionary background of female aggression, argues that females have always been more proactive in selecting partners and ensuring their own reproductive success, using strategies such as competition, rivalry and indirect aggression towards other females, and strategies of unfaithfulness towards men. Neurobiologist Richard Francis (2004) takes issue with pat sociobiological dictums (e.g. 'Men won't ask for directions because they believe in their own spatial abilities to navigate -developed in prehistoric hunting bands -and to do so would be to lose face') and suggests that essentialism seriously overestimates the influence of prehistoric behaviour patterns in today's world (see also Zuk 2004). ...

Reference:

Gender and Communication