Raymond W. LaForge’s research while affiliated with University of Louisville and other places

... Planning a promotional strategy with social media will be effective in increasing product sales [20,22], this is due to the company's continued connection with customers [23]. This has been proven by Casaló et al., [24] in revealing why Athens as a favorite tourist destination is more due to the influence of social media [20], especially [20] also emphasized that attracting social media audiences will be more effective if balanced with the use of social media influencers. ...

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Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

... This category pertains to decisions related to sales strategies, pricing, sales promotion, and customer service aimed at increasing product sales [72]. ...

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A Systematic Review of Machine Learning for Hybrid Intelligence in Production Management

... On the one hand, the personal sale is a personal communication, while advertising and sales promotion are non-personal tools. On the other hand, in a personal sale, the audience perceives the message as passed on by the organization, while in publicity even when it takes the form of personal communication, the audience perceives the media rather than the organization as the source of that message (Ingram et al., 2015). ...

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Competing through sales - Salesperson capability to enhance competition

... The stage-gate approach offers an intermediate level of control that promotes new product development. An extremely high level of behavior-based control is negatively associated with new product development performance (Cravens et al., 1993). Excessive behavior-based control leads to organisational inertia, and inertia is negatively related to new product development performance (Gilbert, 2005). ...

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HOW TO MANAGE NEW PRODUCT DEVELOPMENT IN A BIG DATA ENVIRONMENT?

... According to the existing literature on CSR, however, a trade-off exists between the CSR communications' controllability and credibility (the more in control the communicator is, the less credible it is) [11]. Specifically, consumers tend to be more critical of a message from a source that is perceived to be self-interested or biased (such as a CSR message generated by a firm), which may be more likely to generate consumers' skepticism than non-firm sources [12]. When learning about a company's CSR activities from a non-corporate source, consumers are more likely to react positively than learning CSR activities from a company source [13]. ...

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How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?

... Shamatha, J. H., et al. [13] found that when classroom activities are guided by components of an effective learning environment, students are likely to develop context and transferable understanding. Gonzalez, G. R., et al. [14] believed that success in a learning-oriented educational concept in the marketing curriculum is determined by creating an effective learning environment. Consequently, creating an effective learning environment is conducive to improving the academic performance level of learners. ...

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Influencing Factors of Learners’ Cognitive Engagement in an Online Learning Environment: A PST Model

... Hence, salespeople may struggle to maximize performance or prioritize aspects of their role, which can easily lead to role conflict and role overload. When salespeople are first confronted with diverse customer demands, it can be difficult to clearly understand what they want, which can lead to role conflict and role overload (Ingram et al., 2011). ...

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The differential effects of sales control systems on salespeople’s role stressors and performance in the pharmaceutical industry

... Business performance was measured using a first-order reflective scale with eight items designed to capture subjective perceptions of performance. This approach accounts for the sensitivity and confidentiality of performance data among SMEs and private firms (Fiorito and LaForge, 1986). The scale was adapted from Cuevas-Vargas et al. (2021) and Flatten et al. (2011b). ...

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The influence of capital structure on technological innovation and business performance: examining the moderating role of absorptive capacity

... Lumpkin et Dess (1996) (Kraus, Filser, Eggers, Hills et Hultman, 2012). Cet effort de différenciation s'est cependant accompagné d'une certaine fragmentation dans les perspectives adoptées, nourrissant un débat récurrent sur la catégorisation des différents courants constitutifs de ce champ de recherche (Hansen et Eggers, 2010 ;Hills Et Laforge, 1992 ;Miles, Gilmore, Harrigan, Lewis et Sethna, 2015). Les travaux identifiés mettent cependant plus spécifiquement deux sous-courants distincts en lumière (Miles et al., 2015). ...

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Analyse systématique et bibliométrique de la littérature sur le marketing des PME depuis 1990 : évolution, noyau conceptuel et fronts de rechercheSystematic and bibliometric analysis of the literature about marketing and SMEs since 1990: evolution, conceptual core and research frontsAnálisis sistemático y bibliométrico de la literatura sobre marketing y PyME desde 1990: evolución, núcleo conceptual y frentes de investigación

... 44 Communication as a whole and not only the ability to persuade contributes to the value of the interaction, to the point that there has been a marketing model based on communication with three levels: corporate, marketing, and marketing communication. 45 Personal marketing has a moderating effect on the strength of arguments and the effectiveness of personal communication, 46 reinforcing its importance. ...

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Validation of the Self-assessment of Communication Competence (SACCom) in Brazilian Portuguese Through Item Response Theory