October 2020
·
770 Reads
·
38 Citations
In this Reuters Institute report, we look at three key lessons learned on communications in the coronavirus crisis and look to the months ahead. We focus on communications because communication is central to any crisis, including a public health crisis, and is central to the political discussion around how we, as a society, handle them. Information from a wide range of sources, as well as people’s perception of the trustworthiness of these sources, will influence how they understand and respond to the crisis, and how they evaluate which institutions are helping address it (and which ones not). As researchers have long known, it is perceptions of risk, not actual risk, that determine how people respond to crises (Glik 2007), and these perceptions are influenced in large part by information from news organisations, sometimes by misinformation and disinformation, and by many other sources going well beyond official communication by governments and public health authorities. This is why, as WHO Director-General Tedros Adhanom Ghebreyesus said in February, with the arrival and spread of COVID-19, ‘we’re not just fighting an epidemic; we’re fighting an infodemic’, a deluge of information, some of which is misinformation, political propaganda, rumours, or other forms of unreliable material.2From a public health perspective, the UK may face the second wave in some ways better equipped to deal with the epidemic. But the erosion in trust in key institutions we saw in the spring and summer means it is less well equipped to deal with the coronavirus communications crisis. Doing so effectively with waning attention and trust will require learning from the spring and summer and special emphasis on engaging those most at risk. To help with that, we offer three lessons identified on the basis of our work on the UK COVID-19 news and information project, where we have worked to analyse the role of news and media in the crisis over the last six months.